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An Easy Guide to Using Pivot Tables in Google Sheets
Career | Digital Marketing | Tools

An Easy Guide to Using Pivot Tables in Google Sheets

ByAlex Medawar August 21, 2022October 9, 2022 Updated onOctober 9, 2022

Pivot Tables are one of the most useful features in Google Sheets and Excel. Yet, not all Google Sheets users use Pivot Tables. If you’re one of them, it’s time to discover the power of…

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8 Best SEO Reporting Software for 2023
Digital Marketing | Tools

8 Best SEO Reporting Software for 2023

ByAlex Medawar August 9, 2022February 10, 2023 Updated onFebruary 10, 2023

If you are working with clients to improve their search engine visibility, you might be looking for a tool to build and share SEO reports. According to BrightEdge, 68% of online experiences begin on search…

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3 Reasons You Need Google Search Console to Rank on Google
Digital Marketing | Tools

3 Reasons You Need Google Search Console to Rank on Google

ByAlex Medawar August 4, 2022February 4, 2023 Updated onFebruary 4, 2023

Optimizing your website is essential if you want to rank high (and keep ranking high) in Google Search Console.  Every webmaster, marketer, and SEO expert must ensure that their website ranks high on search engines…

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AI Story Generator: Best Tools for Writers [2023]
Digital Marketing | Tools

AI Story Generator: Best Tools for Writers [2023]

ByAlex Medawar July 25, 2022December 3, 2022 Updated onDecember 3, 2022

If you have ever felt a bit of writer’s block, then you can appreciate the increasing popularity of AI writer tools for anything from emails, ad copy, blog content, and even AI writer story plots….

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A Beginner’s Guide to Google Local Service Ads: Quick-Start Guide
business | Digital Marketing

A Beginner’s Guide to Google Local Service Ads: Quick-Start Guide

ByAlex Medawar July 16, 2022February 13, 2023 Updated onFebruary 13, 2023

Sometimes, customers need a company that caters to their neighborhood – and at times, they may need a service as quickly as possible. For instance, if you lose power or your sink starts to overflow,…

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Google UX Design Certificate: Is It Worth It?   [$92,000 entry-level]
Career | Digital Marketing

Google UX Design Certificate: Is It Worth It? [$92,000 entry-level]

ByAlex Medawar July 14, 2022April 24, 2023 Updated onApril 24, 2023

Google UX Design Certificate is an online program that teaches you how to create helpful, meaningful, and intuitive user experiences for websites and mobile apps. With so many courses and certificates available today, it can…

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Google Ads Image Extensions: Boost CTR by 10%
business | Digital Marketing

Google Ads Image Extensions: Boost CTR by 10%

ByAlex Medawar July 3, 2022March 13, 2023 Updated onMarch 13, 2023

Google Ads image extensions are a powerful way to show off your products and services to potential customers. They allow you to include an image with your ad, which can help you stand out from…

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What is SOV (Share of Voice) and Why Does it Matter for your Business?
business | Digital Marketing

What is SOV (Share of Voice) and Why Does it Matter for your Business?

ByAlex Medawar June 21, 2022February 10, 2023 Updated onFebruary 10, 2023

SOV, or “share of voice,” is a term used in marketing to describe the percentage of market share that a particular company has. It can be measured in terms of either revenue or volume. In…

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Responsive Search Ads: Google’s Default 2022: Quick-Start Guide
Digital Marketing

Responsive Search Ads: Google’s Default 2022: Quick-Start Guide

ByAlex Medawar April 10, 2022October 30, 2022 Updated onOctober 30, 2022

Responsive search ads are Google Ads’ new default ad type. They allow you to create an ad that is responsive to the searcher’s query. You no longer have to worry about creating multiple versions of…

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12 Best SEO Software for Small Business in 2023
business | Digital Marketing | Tools

12 Best SEO Software for Small Business in 2023

ByAlex Medawar March 6, 2022December 3, 2023 Updated onDecember 3, 2023

When it comes to optimizing your website for search engines, having the right tools at your disposal can make a significant difference in your online visibility. Search engine optimizer software, also known as SEO software,…

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  • Blog
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  • Resources
    • Return on Ad Spend (ROAS) Calculator
    • Click Through Rate (CTR) Calculator
    • Cost Per Lead (CPL) Calculator
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    • Video Completion Rate (VCR) Calculator
    • Etsy SEO Traffic Calculator
    • Google Data Studio Dashboard Examples
    • 2023 Weekly Search Trends
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