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The Marketer’s Guide to Google Analytics 4: Data-Driven Decision-Making
Digital Marketing | Statistics | Tools

The Marketer’s Guide to Google Analytics 4: Data-Driven Decision-Making

ByAlex Medawar July 30, 2023July 30, 2023

In an era where the digital world is rapidly evolving, the importance of analytics for websites cannot be understated. One tool that notably stands out is Google Analytics 4 (GA4), Google’s latest iteration of its powerful analytics platform.

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2023: Google Ads, PPC, and SEO Statistics [New Studies]
business | Digital Marketing | Statistics

2023: Google Ads, PPC, and SEO Statistics [New Studies]

ByAlex Medawar November 11, 2022December 3, 2023 Updated onDecember 3, 2023

PPC advertising continues to be one of the most successful forms of digital marketing. This is mainly because PPC ads are cost-effective and offer accurate targeting.  Google Ads drives qualified traffic to your site when…

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Semrush Inc: Insider MarTech & BI SaaS Cheat Sheet
business | Statistics | Tools

Semrush Inc: Insider MarTech & BI SaaS Cheat Sheet

ByAlex Medawar November 5, 2022February 10, 2023 Updated onFebruary 10, 2023

Looking for insider info on Semrush Inc (NASDAQ: SEMR)? I”ll admit, I didn’t expect this hidden find. Still, the research shows otherwise. Read on for quick stats, a sneaky look under the hood, and MarTech…

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November 2022: Latest Facebook Statistics
Statistics

November 2022: Latest Facebook Statistics

ByAlex Medawar October 3, 2022November 22, 2022 Updated onNovember 22, 2022

How many users does Facebook have? With roughly 2.93 billion monthly active users as of the second quarter of 2022, Facebook is the most used online social network worldwide. The platform surpassed two billion active…

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© 2025 Alex Medawar

  • Blog
  • My Story
  • Contact
  • Resources
    • Return on Ad Spend (ROAS) Calculator
    • Click Through Rate (CTR) Calculator
    • Cost Per Lead (CPL) Calculator
    • Share of Voice (SOV) Calculator
    • Video Completion Rate (VCR) Calculator
    • Etsy SEO Traffic Calculator
    • Google Data Studio Dashboard Examples
    • 2023 Weekly Search Trends
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