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MarTech: Top Marketing Technology Tools [2023]
business | Digital Marketing | Tools

MarTech: Top Marketing Technology Tools [2023]

ByAlex Medawar December 2, 2022December 22, 2022 Updated onDecember 22, 2022

“MarTech.” It’s a term that’s become increasingly commonplace in business circles, but what does it actually mean? In short, Martech is a catch-all term that refers to software or tools that are used for marketing…

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eRank: Latest Keyword Research Tool for Etsy SEO [2023]
Digital Marketing | Tools

eRank: Latest Keyword Research Tool for Etsy SEO [2023]

ByAlex Medawar November 27, 2022November 28, 2022 Updated onNovember 28, 2022

Trying to choose the right keywords for your Etsy shop can feel like a bit of a daunting task, and keyword research tools like eRank are built to help.  The eRank keyword tool has been…

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Kabbage Funding: Amex +3 Small Business Alternatives [2023]
business | Career

Kabbage Funding: Amex +3 Small Business Alternatives [2023]

ByAlex Medawar November 27, 2022November 27, 2022

If you’re a small business owner in need of some quick cash, you may have come across Kabbage Funding. Or, if you’re like me, you have received countless Kabbage invitations in the mail. You may…

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Google’s New Guide to Search Ranking Factors [2023 SEO]
Digital Marketing

Google’s New Guide to Search Ranking Factors [2023 SEO]

ByAlex Medawar November 22, 2022January 16, 2023 Updated onJanuary 16, 2023

Google’s new page, A Guide to Google Search Ranking Systems, is full of great information for those looking to get a higher google search ranking. The page details the different ranking systems that Google uses…

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Benefits of Outsourcing: Top Trends for Business [2023]
business | Career

Benefits of Outsourcing: Top Trends for Business [2023]

ByAlex Medawar November 16, 2022January 21, 2023 Updated onJanuary 21, 2023

As an entrepreneur, you’re always looking for ways to save time and money – and that’s where outsourcing comes in. In fact, the global outsourcing market is valued at $92.5 billion, with the U.S. market…

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2023: Google Ads, PPC, and SEO Statistics [New Studies]
business | Digital Marketing | Statistics

2023: Google Ads, PPC, and SEO Statistics [New Studies]

ByAlex Medawar November 11, 2022January 17, 2023 Updated onJanuary 17, 2023

PPC advertising continues to be one of the most successful forms of digital marketing. This is mainly because PPC ads are cost-effective and offer accurate targeting.  Google Ads drives qualified traffic to your site when…

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14 Best Enterprise SEO Tools 2023 [Ultimate Guide] 
business | Digital Marketing | Tools

14 Best Enterprise SEO Tools 2023 [Ultimate Guide] 

ByAlex Medawar November 11, 2022January 16, 2023 Updated onJanuary 16, 2023

93% of online experiences start with search engines –which means that if your enterprise business isn’t showing up in the top results, you’re losing potential customers. That’s why search engine optimization (SEO) is such an…

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Semrush Inc: Insider MarTech & BI SaaS Cheat Sheet
business | Statistics | Tools

Semrush Inc: Insider MarTech & BI SaaS Cheat Sheet

ByAlex Medawar November 5, 2022December 22, 2022 Updated onDecember 22, 2022

Looking for insider info on Semrush Inc (NASDAQ: SEMR)? I”ll admit, I didn’t expect this hidden find. Still, the research shows otherwise. Read on for quick stats, a sneaky look under the hood, and MarTech…

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The Ultimate List of Customer Engagement Metrics & KPIs
business

The Ultimate List of Customer Engagement Metrics & KPIs

ByAlex Medawar November 1, 2022November 1, 2022

In a nutshell, customer engagement metrics are quantitative ways to measure how customers interact with your business. This can include everything from social media interactions and customer satisfaction ratings to website traffic and conversion rates….

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Ultimate SEO Guide: How To Do Keyword Research in 5 Minutes or Less
Digital Marketing | Tools

Ultimate SEO Guide: How To Do Keyword Research in 5 Minutes or Less

ByAlex Medawar October 31, 2022January 16, 2023 Updated onJanuary 16, 2023

With 53% of consumers using a search engine to research products before deciding whether or not to buy, keyword research is a must if you want to succeed with your digital marketing efforts. The problem is that…

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  • Blog
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    • Return on Ad Spend (ROAS) Calculator
    • Click Through Rate (CTR) Calculator
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    • Share of Voice (SOV) Calculator
    • Video Completion Rate (VCR) Calculator
    • Google Data Studio Dashboard Examples
    • 2022 Weekly Search Trends
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