Share of Voice (SOV) Calculator

Ready to find out your business’ SOV?

Use our free calculator for an easy-to-use market share formula.

For Social Media or search presence, enter your brand mentions vs your competitors. For SEO, enter your keyword rankings or search volume. For PPC, enter your impression share.

Frequently asked questions

SOV, or “share of voice,” is a term used in marketing to describe the percentage of market share that a particular company has. It can be measured in terms of either revenue or volume.

There are a number of ways to calculate SOV. The most common method is to take the total number of impressions and divide it by the total number of impressions for all competitors.

Another way to calculate SOV is to take the total number of ad spend and divide it by the total number of ad spend for all competitors. If using ad spend, substitute with number of brand mentions using this calculator.

Businesses with a high SOV are usually doing well in terms of market share and brand awareness.

On the other hand, businesses with a low SOV may need to make some changes to their marketing strategy in order to increase their market share.

There are several factors that can affect a company’s SOV, including advertising spend, media coverage, and online visibility (search rankings, content volume, domain rankings).

There are a number of ways that businesses can increase their SOV. Some of these include increasing advertising spend, improving media coverage, and increasing online visibility.

Increasing advertising spend is often the most effective way to increase SOV. This is because advertising allows companies to reach a wide audience and create brand awareness.

A good share of voice varies depending on your industry and business goals.

For example, if you are a small business in a competitive industry, then a good share of voice might be around 20%.

If you are a large business in a less competitive industry, then a good share of voice might be around 50%.

The important thing is to track your SOV over time and compare it to your competitors to see how you are performing.

To calculate your SEO share of voice, you can use a number of metrics to compare with competitors. You can calculate the share of voice keywords, search volume, page ranking, and more. Substitute brand mentions with any of these SEO sov metrics in the calculator above.

Check out Brand24, SurferSEO, Semrush, Google Search Console.