Create Your Digital Marketing Contract: Free & Paid [New 2023]

A digital marketing contract, also known as a marketing contract or marketing agreement, is a legally binding document outlining the terms and conditions of a digital marketing relationship between a business or individual (the client) and a digital marketing agency or professional (the service provider).

It lays out the specific services to be provided, the terms of payment, and any other important details related to the engagement.

Today, the use of digital marketing techniques and strategies has become essential for businesses of all sizes and industries. Digital marketing includes a wide range of tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more.

These digital marketing channels can help businesses reach new customers, increase brand awareness, and drive sales.

However, with the ever-changing landscape of digital marketing and the complex nature of digital campaign management, it’s important for businesses to have a clear understanding of what they are paying for and what they can expect from their digital marketing service provider.

Plus, if you’re a freelancer or have your own digital marketing agency, you can benefit from setting clear expectations, payment terms, and goals in writing.

This is where a digital marketing contract comes in.

When creating a digital marketing contract, it’s important to consider the following elements:

Description of services

The contract should clearly outline the specific digital marketing services that will be provided by the service provider. This could include SEO, PPC advertising, social media marketing, email marketing, copywriting, and any other relevant services.

Terms of payment

The contract should detail how and when the client will make payments to the service provider. This could include a set monthly fee, a percentage of the client’s revenue, or a combination of both.

Timeline

The contract should set out a clear timeline for the delivery of digital marketing services. This could include a start date, an end date, or specific milestones throughout the engagement.

Performance metrics

The contract should establish clear performance metrics that will be used to measure the success of the digital marketing campaign. This could include website traffic, conversion rates, social media engagement, or other relevant metrics.

Confidentiality and non-disclosure

The contract should include language that protects the confidentiality of the client’s information and prohibits the service provider from disclosing it to third parties without the client’s consent.

Termination clause

The contract should include a clause that outlines the circumstances under which either party can terminate the agreement.

A digital marketing contract template can be found online, but it is recommended, as with any legal document, to consult a legal professional to ensure that the document is legally binding and covers all necessary elements.

It helps ensure a clear understanding of the services to be provided, the terms of payment, and any other important details related to the engagement.

It’s important for businesses to take the time to carefully review and understand the terms of a digital marketing contract before signing on the dotted line.

Create a Digital Marketing Contract

Creating an effective digital marketing contract is essential to the success of any project. A good digital marketing contract should clearly outline the expectations and responsibilities of all parties involved in a project.

It should be comprehensive yet concise, providing each party with a detailed understanding of their role and obligations.

When you’re ready to start putting your terms in writing, there are a few options to get you up and running quickly.

Google Docs

If you’re willing to put in the time, Google docs is the best free option to get something in writing quickly.

You can easily create a document with the sections you need, such as scope of work, fees and payment terms, deliverables, and timelines. You can add images or brand colors to make it look more professional.

Keap

Keap is a cloud-based CRM and project management tool specifically designed for small businesses. It can help you manage your digital marketing projects, including contracts.

You can use it to track progress on tasks, send invoices, and have access to secure documents.

Bonsai

Bonsai is another great tool for creating digital marketing contracts. It includes a library of professionally drafted contracts, and you can customize them with your own language, branding, and payment terms.

You can also accept e-signatures and keep track of contracts, proposals, onboarding forms, and client feedback in one place.

HoneyBook

HoneyBook is a platform designed for creative entrepreneurs, but it can also be used to create digital marketing contracts. It provides customizable contract templates and allows you to collect payments and send invoices all in one place.

As a freelancer, why should you use a contract when providing services?

As a freelancer providing services, it is important to use a contract for several reasons:

Clarity and expectations

A contract helps ensure that both parties have a clear understanding of the scope of the work, the deliverables, and the timeline for completion. It also sets clear expectations for the level of communication, revisions, and any other important details.

Payment and invoicing

A contract can include information about the payment terms, including the amount, frequency, and due date of invoices. It also helps to ensure that you are paid on time and how to handle disputes or delays in payment.

Legal protection

A contract helps to protect your legal rights by setting out the terms of the agreement and clarifying what each party is responsible for. It also helps to protect your intellectual property rights by including clauses to ensure that your work is not used or distributed without your permission.

Termination

A contract should include a termination clause, which outlines the circumstances under which either party can terminate the agreement. This helps to ensure that both parties have a clear understanding of how the agreement can be ended and how to handle disputes.

Professionalism

Using a contract demonstrates that you are a professional and that you take your work seriously. It also helps to create trust and credibility with your clients and can help to increase the chances of repeat business.

Overall, using a contract as a freelancer provides a framework for a successful and professional engagement, helps to avoid misunderstandings and disputes, and protects your legal rights and interests. It’s highly recommended to have a legally binding contract in place before starting any service.

FAQ

What is a Digital Marketing Contract?

A digital marketing contract, also known as a marketing contract or marketing agreement, is a legally binding document outlining the terms and conditions of a digital marketing relationship between a business or individual (the client) and a digital marketing agency or professional (the service provider).

It lays out the specific services to be provided, the terms of payment, and any other important details related to the engagement.

Why is a Digital Marketing Contract Important?

A digital marketing contract is essential for businesses looking to engage with a digital marketing service provider. It helps ensure a clear understanding of the services to be provided, the terms of payment, and any other important details related to the engagement.

It also helps protect the client’s interests by setting clear performance metrics and establishing a termination clause.

What does contract mean in marketing?

Marketing Contract is a contract between marketing professionals/marketing agencies or individuals who wish to promote services or goods.

What should be in a social media marketing contract?

Every social media marketing contract should clearly indicate the costs and provide an estimated payment schedule so that the client knows the exact amount and time. You should likewise indicate when working in retainer form or when doing one-time jobs for an arbitrary duration.

How do I create a digital marketing contract?

You can always create a digital marketing contract template from scratch in Google docs, forms, or sheets. Sometimes, however, you may want to use a turn-key solution like Keap or Bonsai, which helps you create custom contract templates with your brand’s colors and messaging.

How do I write a digital marketing contract?

To create your digital marketing contract template, start with a work statement, project overview, services offered, pricing/specific clauses of the deal, payment of late fees, and milestones. You can also use Bonsai or Keap contracts template and customize the fields.