Video Completion Rate (VCR) Calculator

Ready to find out your campaign’s VCR?

Use our free calculator to enter in your video starts and video completions. The formula will output your Video Completion Rate.

Frequently asked questions

The video completion rate (VCR) is the rate of viewers watching videos from beginning to end, or 100% completion. The VCR metric is important to consider because it measures how engaging a video is and whether viewers are actually watching it all the way through.

Google has a helpful guide.

Completion rate =

Video completes / Video starts

Example

“One user watches 20 seconds of a 20-second video creative. Another user only watches 10 seconds. The completion rate is calculated as 50% (1 complete / 2 starts).”

Your VCR is a measure of how well your video holds viewers’ attention from start to finish. A high VCR is an indicator that your video ad is engaging and relevant to your audience. Conversely, a low VCR can be an indication that your video ad is losing viewers’ interest.

There are a number of factors that can influence your VCR metric, but here are three of the most important:

1) The length of your video

2) The quality of your content

3) The production value of your video

Experiment with different tactics and see what works best for your business.

There is no one-size-fits-all answer to this question, as the ideal VCR will vary depending on the goals of your video and your target audience.

In general, however, a good VCR is anything above 50%.

Of course, there will always be exceptions to this rule, but a VCR of 50% or higher is generally considered to be good.

Check out VCR benchmarks and learn about SOV (share of voice) here.

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