Video Completion Rate (VCR) Calculator
Ready to find out your campaign’s VCR?
Use our free calculator to enter in your video starts and video completions. The formula will output your Video Completion Rate.
Frequently asked questions

Responsive Search Ads: Google’s Default 2022: Quick-Start Guide
Responsive search ads are Google Ads’ new default ad type. They allow you to create an ad that is responsive to the searcher’s query. You no longer have to worry about creating multiple versions of…

Google Ads Exact Match Keywords: Not So Exact Anymore?
Google’s exact match type has evolved over the years, and as a result, you could be showing up more often for competitor terms. Michael from illinoislawyers.com wrote: I’ve done PPC for over 20 years as…
Google Cracking Down on Link Buying [December 2022]
On Wednesday, December 14, 2022, Google rolled out a major update to its search algorithm. The goal of the update was to reduce link spam on the internet and penalize websites found to be engaging…

What is SOV (Share of Voice) and Why Does it Matter for your Business?
SOV, or “share of voice,” is a term used in marketing to describe the percentage of market share that a particular company has. It can be measured in terms of either revenue or volume. In…

2023 Best PPC Management Software: How to Make the Most of Your Advertising Budget
Pay-per-click (PPC) ads are one of the fastest ways to target new customers. Some businesses investing in PPC ads see their first paid customer on their site within a few minutes of launching their campaign….
Best Digital Products to Sell on Etsy [New Research 2023]
If you’re looking to make passive income, selling digital products or digital downloads on Etsy is a great way to do it. With digital products, you can create them once and sell them over and…