Click Through Rate (CTR) Calculator
Ready to find out your campaign’s CTR?
Use our free calculator to enter in your clicks and impressions.
Frequently asked questions
Click through rate (CTR) is a metric that measures the number of times a user clicks on a link or advertisement compared to the number of times it is viewed. It is typically expressed as a percentage and is used to assess the effectiveness of an ad or campaign.
Click Through Rate is calculated by dividing the number of clicks on a link or ad by the number of times it is viewed. For example, if an ad is seen 100 times and clicked 10 times, the CTR would be 10%.
Click Through Rate is important because it allows you to measure the effectiveness of your ad or campaign. A high CTR means that users are responding positively to your ad, while a low CTR may indicate that the ad is not relevant to the audience or not well-executed. By tracking CTR, you can make changes to improve the effectiveness of your campaigns and ads.
There are a number of ways to improve click through rate, including:
– Targeting a more relevant audience
– Creating more compelling ad copy
– Offering a discount or incentive
– Choosing more relevant keywords
Experiment with different tactics and see what works best for your business.
There is no definitive answer to this question as it will vary depending on the industry, product, or service being advertised. Generally speaking, the higher CTR the better. However, it is important to keep in mind that these can fluctuate based on a number of factors including traffic and industry.
For example, the average CTR for B2B in search is 2.41%.
However, in your local, service-business campaigns, you might see a CTR as high s 20%.
Checkout your industry’s CTR benchmark here.