If you have ever used Wix, Squarespace, GoDaddy, Weebly, or Shopify- then you know why they exist: WordPress can totally suck.

These website builders lean into the gigantic demand for a quick, easy, and DIY website.

Before I used WordPress and before I had ever built a website, I too saw the ads for easy drag-and-drop editors, beautiful template libraries, and seamless color palettes.

In response, I built a ton of websites…

I built websites for myself, for others, and I would spend days customizing, writing copy, and publishing it live.

Then, I found myself in the world of digital marketing.

And the gold standard is, evidently, WordPress websites.

So I went online, and I searched for themes because that’s a separate process, I learned.

Boy, did I pick the wrong WordPress theme.

Weeks!

Weeks I was spending trying to piece every bit together-and it was still breaking.

Disappointed that I couldn’t master the apparently complicated process of creating a WordPress site, I gave up and moved on.

Next, I got the push I needed- I had a client who wanted to update their WordPress site.

The best way to learn is to get uncomfortable right?

So I tried again- this time with the free, plug-in-play theme by Astra.

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Kadence theme

And, to my relief, It was easy to customize, design, and, yes, what everyone forgets- easy to format for mobile devices!

But it was so darn slow.

Embarrassingly slow.

Like, what are they gonna do with this dinosaur load time kind of slow.

But it wasn’t just the speed, everything took extra effort than what I was used to with the other drag-and-drop website builders.

It seemed like there was always something breaking with this oh-so-special Astra theme.

Again, I was thinking- why is this so hard?

Then, I really got into blogging and ranking content.

I was already in paid search, so this was the “free” side of the SERP.

Which means instead of money, you need to put extra effort, time, and strategy into copy, creatives, SEO, publishing, indexing, and ranking your site on Google.

I found the Kadence theme and blocks to solve my supposed WordPress issues, not just with the website build but also with speed, customization, and ranking capabilities that are necessary to be competitive.

So I learned that it wasn’t WordPress I hated, it was the theme! And the blocks, really.

To date, I have upwards of 17k monthly readers in under a year-having ranked for competitive keywords in my niche.

With the same drag-and-drop design capabilities that I loved with website builders like Wix and Squarespace, Kadence offers all the design features for free, plus the lighting speed and mobile responsive SEO capabilities I love as a digital marketer.

I recently performed a full site migration from Squarespace to WordPress and Kadence. As a small business owner who is not a web professional, this is no easy feat. I’d never used WP until recently and I’d been hearing more and more about people using Kadence and that it was very lightweight and easy to use. I completely agree and can confirm this to be true. My performance scores are through the roof (80+ on mobile, and 98+ desktop) for a photography website (media-rich). I’ve also opted to use the Pro Kadence Theme and Pro Kadence Blocks exclusively for the site. With just these 2 simple tools I’ve been able to create a gorgeous web design that leaves me completely satisfied with the utility and overall design flexibility.

Samuel- KadenceWP Review
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