Optimizing your website is essential if you want to rank high (and keep ranking high) in Google Search Console. 

Every webmaster, marketer, and SEO expert must ensure that their website ranks high on search engines – especially Google. 

According to Chikita Insights, 92% of Google traffic stays on the first page and only 5% of users will visit the second page. 

In other words, if your website does not show on Google’s first page, chances are it will not be seen by potential customers.

Google is currently the most visited website. As of June 2022, Google had total visits of 85.2 billion times. Google also dominates the entire market share – a whopping 92% of search queries worldwide.

If you want to push your website’s ranking up in Google, then it is crucial that you understand the power of Google Search Console. 

This tool will help give insights on how each function can boost rankings and increase visibility for potential customers.

Read on to learn exactly how Google Search Console works and how it can benefit your website.

What is Google Search Console?

Simply put, Google Search Console is a free tool that helps businesses, marketers, and SEO experts measure keyword performance and website traffic to identify any issues or opportunities for optimization on their website.

It provides information and data on website and organic search performance. 

However, it only includes information about the traffic coming from web searches. It does not provide information from other traffic sources, such as paid search and social.

google search console

3 Reasons Why You Need Google Search Console

You may wonder why you need to use Google Search Console. 

After all, there are a number of tools that offer similar features (and more) when compared to Google Search Console – such as Moz Pro, Semrush, and Ahrefs, to name a few.

But there are three good reasons why you should use Google Search Console to optimize your website:

  • To help Google easily find your website
  • To view website performance on Google search
  • To gain insight into your website’s SEO performance

1) Google will easily find your website

Of course, Google can find your website without using Google Search Console. 

But when you use it, you can submit a sitemap of your website directly to Google.

Once you’ve submitted your sitemap, Google can more easily crawl your website. 

In turn, this can increase the speed of indexing, and ultimately, your website appearing on the search engine results page.

google search console performance

2) You’ll know how your website performs on Google

The Google Search Console dashboard will allow you to fix any potential issues to ensure that your website is optimized for speed and user experience.

Once you have identified and resolved any issues, you can expect improvement in your website’s ranking in Google search and overall performance for site visitors.

Using Google Search Console also lets you see your website’s mobile usability. 

According to Oberlo, 58% of all web traffic came through mobile phones in May of 2022. 

To put that into perspective, just 10 years ago in June 2012, only 10% of all web traffic came from mobile devices. 

Therefore, optimizing for mobile performance will only become more important as people turn to their phones and tablets for information.

Google will let you know how your website performs on mobile devices including text alignment, and image or video sizing. 

Basically, can users easily access and navigate your website on their phones?

google data studio

3) Gain insight into your website’s SEO performance

Finally, like other SEO tools, Google Search Console provides insight into your website’s SEO performance. But since the tool is Google owned and operated, you will have first-party data insights to utilize for SEO.

For instance, you can see how Google crawls, indexes, and serves websites. You can also see how your website and keywords rank on Google.

In Google Search Console, you can also find your website’s backlink profile which is critical for increasing site visibility and ranking.

Wrapping Up

Google Search Console is definitely one of the best (and free) SEO tools that webmasters, digital marketers, and SEO experts can add to their toolbox.

One of the main benefits of using it e is simply the fact that it comes directly from Google as a first-party data tool to improve SEO. 

If Google has identified issues with your website, you will be able to see them through Google Search Console.

Optimize mobile usability, keyword rankings, and site health within the dashboard so you can increase your rankings and visibility.

If you haven’t used Google Search Console, now is the time to add to your SEO toolbox for invaluable insights and direct site indexing submissions. 

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