Wondering how to become an SEO copywriter? It’s not as difficult as you might think.
According to Search Engine Journal’s latest 2023 State of SEO Report, more than 65% of freelance and contract survey respondents earn more than $75k a year.
From the same report, almost half of all freelancers (45.6%) had 0-4 years of experience.
Plus, SEO copywriting skills are in huge demand.
Freelancer.com, the world’s largest freelancing marketplace, reported in its latest quarterly insights that blog writing jobs, which are usually associated with businesses hiring freelancers to write SEO-friendly blog content, increased by a whopping 55% in Q3.
But recent studies have yet to point to the lack of talent.
I’ve personally published 73 SEO-optimized articles on my website in less than a year with SEO copywriting.
Plus, more than I can count for freelance clients and industry-leading publications.
But I am only 1 person.
And finding someone with SEO copywriting experience to help?
Let me tell you. It’s rough out there.
If you absorb half of the insider SEO copywriting knowledge in this guide, I promise you’ll be more equipped than 91% of the internet.
Here’s your crash course to becoming an SEO Copywriter in 2023.
SEO Copywriting: A Crash Course in the Latest Side Hustle
First, what is SEO copywriting?
An SEO copywriter refers to a writer who specializes in creating content optimized for search engines.
Similar to the everyday copywriter, an SEO copywriter writes copy for articles, blog posts, websites, and more.
You may have heard about keyword research, content creation, link building, or digital marketing.
These are all related to SEO copywriting and the necessary elements for a successful content strategy.
Writing content vs writing content that ranks
The key difference between a copywriter and an SEO copywriter is that SEO copywriters understand the importance of optimizing their content for search engine rankings.
This means you will need to know how to use keywords and formatting techniques to maximize visibility on major search engines like Google, Bing, Amazon, and Youtube.
Instant access to SEO copywriting skills
With SEO copywriting, there’s no degree required, and it’s easily done from home.
That means the high-value skill of SEO copywriting is up for grabs to just about anyone.
In the wake of the pandemic, SEO has become increasingly prevalent in online content, making copywriters who are experts in SEO a highly sought-after commodity.
“What’s unique about the SEO industry is that as long as people need to find things, there will be search engines, and there will be SEO. How that looks from a tactical standpoint may change dramatically, but as the world’s information scope continues to expand, SEO isn’t going anywhere –even in times of economic uncertainty.”
Insights From The Moz Search Scientist Team: Tom Capper, Dr. Pete Meyers, and Miriam Ellis
Never fear, SEO is here
In my experience, SEO can feel a bit intimidating and overwhelming for even the most experienced professionals unfamiliar with digital marketing.