Wondering how to become an SEO copywriter? It’s not as difficult as you might think.
According to Search Engine Journal’s latest 2023 State of SEO Report, more than 65% of freelance and contract survey respondents earn more than $75k a year.
From the same report, almost half of all freelancers (45.6%) had 0-4 years of experience.
Plus, SEO copywriting skills are in huge demand.
Freelancer.com, the world’s largest freelancing marketplace, reported in its latest quarterly insights that blog writing jobs, which are usually associated with businesses hiring freelancers to write SEO-friendly blog content, increased by a whopping 55% in Q3.
But recent studies have yet to point to the lack of talent.
I’ve personally published 60 SEO-optimized articles on my website in less than a year with SEO copywriting.
Plus, more than I can count for freelance clients and industry-leading publications.
But I am only 1 person.
And finding someone with SEO copywriting experience to help?
Let me tell you, it’s rough out there.
If you absorb half of the insider SEO copywriting knowledge in this guide, I promise you’ll be more equipped than 91% of the internet.
Here’s your crash course to becoming an SEO Copywriter in 2023.
SEO Copywriting: A Crash Course in the Latest Side Hustle
First, what is SEO copywriting?
An SEO copywriter refers to a writer who specializes in creating content optimized for search engines.
Similar to the everyday copywriter, an SEO copywriter writes copy for articles, blog posts, websites, and more.
You may have heard about keyword research, content creation, link building, or digital marketing.
These are all related to SEO copywriting and the necessary elements for a successful content strategy.
Writing content vs writing content that ranks
The key difference between a copywriter and an SEO copywriter is that SEO copywriters understand the importance of optimizing their content for search engine rankings.
This means you will need to know how to use keywords and formatting techniques to maximize visibility on major search engines like Google, Bing, Amazon, and Youtube.
Instant access to SEO copywriting skills
With SEO copywriting, there’s no degree required, and it’s easily done from home.
That means the high-value skill of SEO copywriting is up for grabs to just about anyone.
In the wake of the pandemic, SEO has become increasingly prevalent in online content, making copywriters who are experts in SEO a highly sought-after commodity.
“What’s unique about the SEO industry is that as long as people need to find things, there will be search engines, and there will be SEO. How that looks from a tactical standpoint may change dramatically, but as the world’s information scope continues to expand, SEO isn’t going anywhere –even in times of economic uncertainty.”Insights From The Moz Search Scientist Team: Tom Capper, Dr. Pete Meyers, and Miriam Ellis
Never fear, SEO is here
In my experience, SEO can feel a bit intimidating and overwhelming for even the most experienced professionals unfamiliar with digital marketing.
Would you agree it can all sound a bit technical…?
To some extent, this is the result of the lightning speed at which digital marketing and search engine optimization have evolved.
But the basics of SEO copywriting are easy enough to pick up and even easier to apply with the latest tools.
Don’t let the technical jargon scare you.
SEO writing tools have come a long way.
Don’t Underestimate the Demand for SEO Copywriters
That’s why SEO copywriters are in high demand; it’s a skill that’s not taught in schools, and it’s part of an online industry most people don’t even know exists.
SEO, and specifically SEO copywriting, is a highly monetizable and impactful skill.
If you can obtain even a few clicks from Google search, you will put your clients ahead of the 91% of websites that receive zero traffic from Google.
Plus, SEO best practice requires a frequent, high-volume publishing cadence so your customers will keep coming back.
In fact, 60% of B2B marketers struggle to create engaging content, and 64% of them ultimately outsource blog copywriting.
The vast majority of businesses are outsourcing their SEO copywriting needs, so there is a huge demand.
Not only that, but the low barrier to entry means you don’t need any special knowledge or experience to get started in SEO copywriting.
SEO Copywriting in 2023: Start An Online Business
SEO copywriting is in massive demand due to the increasing importance of website optimization for search engine rankings.
As businesses, brands, and entrepreneurs continue to focus on getting their content seen online, SEO copywriters are becoming increasingly sought after for their expertise and knowledge.
As an SEO copywriter, you can expect to make a decent living creating content for clients and businesses.
To your advantage, finding the time to create content remains a top challenge for website owners and online businesses.
There is a wide range of freelance writing jobs available online, so with a bit of patience and determination, you can begin making money as an SEO copywriter in no time.
SEO Copywriting vs Social Media
You might have thought: what about social media?
Everyone gets warm and fuzzy thinking about social media content.
In fact, I’ve written for large publications that require contributors to share on social networks.
But many don’t know that SEO drives 1,000% more traffic than posting on social media.
Search is King: SEO Copywriting Drives More Traffic
Most likely, you found this blog post through a search online and not on social media.
To date, I have over 13,000 monthly visits to my site, all without a single social media post.
If you’re not convinced that SEO copywriting is more effective at driving traffic than social media, then we can pop in a site like Nike, with 255 million followers on Instagram alone, into SimilarWeb.
There, we discover that all of Nike’s social media channels combined represent a mere 3.5% of total site traffic.
That’s why, as an SEO copywriter, you have leverage.
Now more than ever, businesses are on the hunt for quality SEO copywriters—and you can be one of them.
3 Critical Skills Necessary in Content Marketing
SEO copywriting, or SEO content, is a great way to make money online.
However, in order to be successful, you need to know the 3 critical skills necessary for success.
1) Understand how search works (the S in SEO)
If you want to learn SEO copywriting, the first thing you need to do is develop a strong understanding of search intent and how search engines work.
Although there are many different search engines out there, they all use similar algorithms to crawl and index websites.
This marketing skill will be the ultimate differentiator between you and the everyday copywriter- and your justification to charge a premium.
A solid understanding of how search engine marketing works is what will make you money in SEO copywriting.
2) Know the basics of SEO (O for Optimization)
Once you understand how search works, you’ll need to get familiar with the fundamentals of search engine optimization.
This includes understanding the importance of keyword research, on-page optimization, and off-page optimization.
In fact, 72% of online marketers name content creation, namely blog content, as their most effective SEO tactic.
I’m talking about blogging here
Google itself designed its helpful content system technology (among a number of search ranking factors):
“to better ensure people see original, helpful content written by people, for people, in search results, rather than content made primarily to gain search engine traffic.”Google Search Central
You’ll need to understand how to write content that is optimized for search engines, such as using keywords strategically throughout your content and formatting it in a way that makes it more accessible for both people and search engine crawlers.
Where there’s money, there’s competition
As more and more businesses, brands, and individual entrepreneurs focus on getting traffic and visibility, you’ll need to develop an eye for detail.
As an SEO copywriter, you’re going to be responsible for ensuring all the pieces of your work are cohesive, accurate, sourced, and well-written.
In addition to optimized copy, search engines now favor websites with rich, long-form content that includes video and image creatives.
Stand out with awesome content
Remember, you are competing with hundreds of other listings for 10 spots on the first page.
Attention to detail in regard to titles, headings, images, and sourced data will help set you apart (and, ultimately, rank).
3) Write copy that converts
The third skill an SEO copywriter needs is the ability to write compelling copy that drives conversions.
“You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy.”Neil Patel
In order to successfully complete a project as an SEO copywriter, you must be able to create content that not only ranks well but also engages readers and encourages them to take action.
This means writing clear and concise headlines, using persuasive language, and understanding what motivates people to click through or purchase a product.
Search Intent: don’t miss the mark
To rank well in the search results, your content must be relevant and useful to searchers.
“The consumer isn’t a moron. She is your wife.”David Ogilvy
In other words, your content needs to answer the question and solve the problem.
76% of published blog content in 2022 was How-To articles, followed by List articles at 55% and guides/eBooks at 43%.
Because these are the content formats that people are looking for as it is the most valuable to them.
Remember, you’re reading a How-To article right now…
The better your content is, the more likely it is that people will share it, link to it, and otherwise engage with it—all of which are signals that the search engines take into account when determining rankings.
If you want to know how to become an SEO copywriter, start by learning how search engines work and the real intent behind search queries.
Don’t Forget to Promote Yourself
Now that you understand the skills necessary for success, it’s time to start promoting yourself.
Although an SEO copywriter can make a living by responding to freelance job postings online, having your own website or blog is a great way to establish yourself as an expert in the field and attract potential clients.
SEO is all about getting found. Make sure you can be too.
Get up and running with a website
“In today’s job market and entrepreneurial landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition. You have to be more appealing to your target audience and you can achieve it by creating a recognizable personal brand.”Neil Patel
By publishing blog posts, case studies, and other content about SEO topics on your website, you will be able to demonstrate your knowledge and experience in the field.
You should also include links to your work on social media platforms such as LinkedIn, Twitter, and Facebook. This will help potential clients find you more easily online.
Best SEO Copywriting Tools
- Jasper - The #1 AI Content Platform For Business
- SurferSEO - Accelerate high quality content creation
- Semrush | Get measurable results from online marketing
- Grammarly | Great Writing, Simplified
- Canva Design Tool: Create Custom Content
- Bonsai | The #1 Self-Employed Product Suite
- Keap | Where small business growth happens
- Project Management, CRM Software | monday.com
- Kadence WP | Best Wordpress Theme
- World's Fastest Managed WordPress Hosting | WPX Hosting
- Powerfully Simple Business Banking | Novo
Jasper is the AI Content Platform that helps you and your team break through creative blocks to create amazing, original content 10X faster.
Use with Surfer SEO for content that ranks.
Don't leave your SEO strategy up to chance. Surfer will give you a step-by-step SEO workflow to boost your organic traffic, increase your visibility, and improve your rank.
Replace a dozen solutions with one suite to improve all areas, including Competitive Research, Keyword Research, Rank Tracking, Link Building, On-Page & Tech SEO.
Compose bold, clear, mistake-free writing with Grammarly’s new AI-powered desktop app.
With thousands of professional templates, images, and quality content to choose from, get a headstart on bringing your best ideas and work to life.
Bonsai’s all-in-one product suite with smart automation lets you focus on your passion, not your paperwork. Manage your clients, deliver great work, get paid, and track your finances.
More leads. More revenue. More repeat customers. Keap helps small businesses like yours grow through powerful CRM and marketing automation.
Collaborate effectively organization-wide to get a clear picture of all your work. Stay in the loop with easy-to-use automations and real-time notifications.
Create and customize professionally designed websites in minutes with no compromises on performance, zero limits on what you can design.
Free yourself from almost all of the boring, technical requirements of running a business or project online so that you can spend more time on accomplishing your goals.
Get a business edge with an award-winning, free business checking account from Novo.
Trusted by over 175,000 small businesses.
How long does it take to write a typical blog post for clients?
In 2022, the average time invested in a single blog post was 4 hours and 10 minutes, up 74% from 2 hours and 24 minutes in 2014.
How long is a typical blog post?
The average blog post length in 2022 was 1,376 words. Most writers create content in the 500-2,000 word range, but just 4% write long-form content with 3,000 words or more (typically those in the B2B space).
Is SEO the same as copywriting?
Copywriting can be very different than SEO content but is important in terms of goals. SEO content is primarily created to educate users and increase ranking and is intended to move readers further and convert traffic to leads and, ultimately, sales.
What is a meta description?
A meta description is a snippet of text that appears in search engine results underneath a link to your page.
A meta description should summarize what readers can expect when they click through and should be no longer than 156 characters.
Meta descriptions are an important part of SEO because they help people decide whether or not to click through to your page.
What does conversion rate mean?
A conversion rate in marketing is the percentage of people who take a desired action, such as making a purchase or submitting an email address after visiting your website.
For example, if 100 visitors come to your website and 3 of them submit their email addresses, the conversion rate would be 3%.
Conversion rates can help you measure how effective your content and SEO efforts are in terms of driving leads and sales.
What makes a great copywriter?
David Ogilvy described the hallmarks of a successful copywriter, including:
- An obsessive curiosity about products, people, and advertising
- A sense of humor
- A habit of hard work
- The ability to think visually
What is the best SEO copywriting course?
Join the waitlist for the new 2023 SEO copywriting course and get a $200 credit for a limited time only.
SEO copywriting requires a combination of technical skills, creativity, and ingenuity.
It’s important to understand how content marketing works, the real intent behind search queries, and the importance of creating compelling content to attract potential clients.
Having your own website or blog is a great way to establish yourself as an expert in SEO copywriting. Additionally, you should be familiar with SEO best practices when creating and optimizing content for clients- easy enough with the right tools.
Finally, don’t forget that being an SEO copywriter allows you to tap into a growing industry – so you can use your skills and creativity to help businesses reach their goals.
Ready for the next step? Join the waitlist for advanced SEO copywriting training.