With 53% of consumers using a search engine to research products before deciding whether or not to buy, keyword research is a must if you want to succeed with your digital marketing efforts. The problem is that…
If you’re running a digital marketing campaign, chances are you’re using Google Ads. And if you’re using Google Ads, you need to know about auction time bidding. Auction time bidding is the process by which…
Hiring a result-driven online marketing agency is a big decision. After all, you are trusting them with digital marketing for your business. You know that it works. After all, 63% of businesses have increased their…
When 70% of B2B buyers use search engines to find companies, it’s important for your company to have not only good SEO but also pay-per-click (PPC) advertising. This way, you can attract high-quality traffic and…
Conquesting is the process of bidding on competitor keywords. When a company targets another company’s brand name, they are using conquesting as a way to steal market share. This can be an effective strategy, but…
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As a business owner, you’re always looking for ways to improve your bottom line- one way to do this is to invest in PPC consulting. PPC, or pay per click, is a form of paid…
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Want to get ahead with PPC Training? You should know that businesses spent $144.8 billion on search advertising globally in 2021. This amount is projected to grow to about $190.5 billion U.S. dollars by the…
Pay-per-click (PPC) ads are one of the fastest ways to target new customers. Some businesses investing in PPC ads see their first paid customer on their site within a few minutes of launching their campaign….
Google’s exact match type has evolved over the years, and as a result, you could be showing up more often for competitor terms. Michael from illinoislawyers.com wrote: I’ve done PPC for over 20 years as…
There’s no doubt about it: SEO is a tricky game. It’s one thing to get your website optimized for search engines, but it takes a whole other level of finesse to stay ahead of the…