Google’s new page, A Guide to Google Search Ranking Systems, is full of great information for those looking to get a higher google search ranking.
The page details the different ranking systems that Google uses to organize trillions of searches every year.
Some of Google’s systems, like those that interpret intent, took years to develop and have been shown to improve results across as much as 30% of worldwide searches.
This information can be helpful for both creators who want their content to rank higher and for those who want to understand how Google’s automated ranking systems work.
Read on for a list of google search ranking updates explained.
1) BERT: better search intent
Bidirectional Encoder Representations from Transformers (BERT) is an AI system Google uses that allows us to understand how combinations of words express different meanings and intent.
Google Search
What it means for you:
Google is better able to understand the context of your content and match it with the search intent of users. This helps ensure that the content that ranks is the most relevant to their queries and aligns with your target keyword.
2) Crisis information systems: access to critical info
Google has developed systems to provide helpful and timely information during times of crisis, whether those involve personal crisis situations, natural disasters, or other wide-spread crisis situations:
- Personal crisis: Our systems work to understand when people are seeking information about personal crisis situations to display hotlines and content from trusted organizations for certain queries related to suicide, sexual assault, poison ingestion, gender-based violence, or drug addiction.
- SOS Alerts: During times of natural disasters or widespread crisis situations, our SOS Alerts system works to show updates from local, national, or international authorities. These updates may include emergency phone