93% of online experiences start with search engines –which means that if your enterprise business isn’t showing up in the top results, you’re losing potential customers.
That’s why search engine optimization (SEO) is such an important part of your digital marketing strategy. It helps your website rank on the first page of Google, get more eyes on your brand, and turn those eyes into leads and sales.
However, if you’re a large enterprise with thousands or even millions of pages, then standard SEO techniques just won’t cut it.
Enterprise SEO is notoriously different from small or mid-sized business SEO strategies because it requires businesses to optimize large amounts of content and take into account technical factors like hosting and architecture.
This means businesses not only need to implement different strategies but also use specific enterprise SEO platforms in order to grow their organic traffic and revenue.
In this post, I’ll cover the best enterprise-level SEO tools to optimize your website and scale your business.
These tools will allow you to identify new opportunities for growth, optimize your site across all its pages, and ultimately get to the first page of Google.
Let’s dive right in!
What exactly is enterprise SEO?
Before getting into the nitty-gritty, let’s first dig deeper into what I mean by SEO for enterprises.
The term “enterprise SEO” is used to describe a set of page optimization tactics used to improve the presence of large organizations with hundreds or thousands of pages available through their website on search engines.
Enterprise SEO vs Traditional SEO
While traditional SEO and enterprise SEO have the same goal —getting your website ranked higher on search results— there is a key difference between the two:
Traditional SEO is often used by businesses that have a small number of pages on their website, which means they can focus on optimizing each page individually.
Enterprise SEO aims specifically at large organizations that have hundreds or thousands of pages.
Unlike traditional methods, it’s not just about optimizing each page individually. Instead, it’s about optimizing your entire website for the search engines so that all of the pages on your site are working together to attract traffic.
Why do marketers need an enterprise SEO strategy?
Have you ever wondered how big enterprise sites are able to attract so much traffic?
It’s not just because they have great content. They also have an enterprise SEO strategy that helps them rank highly in Google.
As I’ve mentioned above, enterprises have thousands of pages, so without solid enterprise SEO strategies it can be difficult for Google to index them all.
In addition, with so many web pages, an enterprise’s SEO team can have a hard time trying to keep track of all of the content.
They may have written the same article over and over again, or they may have reposted content from other sources without realizing it. This is called duplicate content, and it can dramatically hurt your rankings.
It’s not just the number of pages that matters, though.
As an enterprise, you also want to make sure that you’re posting original content that will help your brand stand out from competitors and drive more traffic to your site. If all of your articles are simply rehashing other people’s blog posts, then no one will read them!
In short: large organizations need well-defined enterprise SEO strategies that can handle the volume and complexity of their site’s content.
That’s why a good enterprise SEO strategy needs to rely on a feature-rich tool that can streamline the process of scaling and optimizing large numbers of web pages.
Software like this allows marketers to maximize the impact their efforts have on search engine rankings while reducing their time spent on optimization.
Top 14 Enterprise SEO platforms
To help you find the right tool for your needs, here’s an overview of the 14 most popular enterprise SEO platforms available on the market today:
Ahrefs combines the best-in-class tools for enterprise SEO, content, and link building into a single platform that connects all your teams, processes, and data in real time.
- Perform keyword research in 10 different search engines.
- Granular reports on each domain.
- Easily scalable.
- No free trial.
- Expensive pricing.
Ahrefs is a powerful suite of search engine optimization tools that includes website auditing, link analysis, keyword research, rank tracking, and backlink audits.
Its enterprise SEO version is designed specifically for large companies with complex needs like:
- Multiple users and teams with different access levels.
- Custom dashboards and reports for individual teams.
- Data sharing across multiple domains.
You can use Ahrefs Enterprise to manage your entire online marketing strategy at scale —from content creation and distribution to rankings tracking and backlink analysis.
Some of the things you can do are:
- Analyze the performance of all your web pages.
- Monitor and analyze your competitor’s websites and link structure to gain insight into their strategy and how you can improve your own.
- Identify keywords that are driving traffic to your competitor’s site and plan your own keyword strategy accordingly.
- Track your site’s rankings across over 10 search engines and see how they perform over time to spot trends and identify opportunities for improvement.
MarketMuse is an AI-powered enterprise SEO tool that helps enterprises analyze their audience, write better content and optimize their pages faster.
- Create high-quality content faster.
- In-depth and easy site audit.
- Personalized suggestions to rank higher.
- Not user-friendly.
- Expensive plans.
- Limited keyword research metrics.
MarketMuse is a software SEO platform that helps businesses create content that’s both topically authoritative and optimizes well for enterprise search.
It does this by analyzing competing content on the web, and then using that information to make predictions about what kinds of topics are likely to work for your audience and have the highest potential to improve your rankings.
MarketMuse can also use its proprietary machine learning algorithm to analyze a website’s existing content and find out what makes it successful and what doesn’t.
It can also provide guidance on how to improve search engine optimization in those areas.
Here are a few more things you can do with MarketMuse:
- Understand how your audience thinks about your subject matter.
- See what topics are most important to them, so you can create content around those topics.
- Uncover the questions they have about topics related to yours so you know where to focus your efforts.
- Improve the quality of your website through targeted AI-based recommendations.
- Write better content 10X faster.
Brightlocal is a data-driven, local enterprise SEO platform for companies with multiple locations that helps them optimize their web pages for local queries and drive more traffic to their website.
- Easy to use.
- Custom enterprise plans that included listings and reputation management.
- Wide variety of reporting tools.
- Clunky UI.
- Some reports take a long time to download.
- Credit limits.
With 93% of consumers using online searches to find a local business, it’s no wonder why Brightlocal is on the rise.
Brightlocal is a comprehensive enterprise SEO software that’s ideal for businesses with multiple local divisions. It gives you access to all the information you need to optimize your web pages for local search results.
The platform also makes it easier for SEO teams to access key information about their website’s performance.
You can see at a glance how your enterprise site is performing on Google or Bing, as well as get detailed insight into the keywords you’ve chosen to target.
You’ll also be able to find out how many local results appear for a specific keyword, what keywords your competitors are targeting, and see what links they’ve gotten recently.
Brightlocal will even help you set up citations and verify your business on Google so that your listings are accurate and consistent across all your business branches.
Semrush is an SEO platform that provides enterprises with the competitive research, backlink analysis, keyword, and social media tracking data they need to make their site more successful.
- Huge keyword database.
- Comprehensive set of SEO tools.
- Powerful link-building features.
- Only covers 1 search engine.
- Cluttered UI.
- Traffic reports aren’t 100% correct.
Semrush is another great software you can use to take your enterprise SEO efforts to the next level.
It’s an all-in-one SEO tool that helps you get insights into your competitors’ strategies, their traffic and backlinks, as well as your own enterprise site’s performance.
With Semrush, you can:
- Find out who’s beating you in organic search and find out how you can overtake them.
- Discover new keywords to target, or find out which terms people are using to find products like yours.
- See who’s linking back to your site and what sites are linking to it. You can also get valuable insights into link quality, anchor text distribution, and more.
- Monitor your brand mentions across multiple social media platforms.
Its enterprise-level version also provides you with an unlimited amount of data on your SEO and PPC campaigns, as well as your internal links strategy.
You’ll have access to custom reports and team-based projects so you can share information with your colleagues across the globe.
seoClarity is a powerful enterprise-level SEO software that allows you to dominate your data and scale your SEO efforts faster.
- 30+ billion keywords.
- Unlimited crawls.
- SEO automation technology.
- Not user-friendly.
- Overwhelming data analysis feature set.
- Crawls aren't really customizable.
seoClarity is a smart choice for enterprise SEO.
It’s an awesome enterprise SEO platform that pairs artificial intelligence with a broad data analysis feature set to allow any kind of enterprise to scale its SEO marketing strategy without compromising accuracy or speed.
The tool is built using a proprietary technology called Clarity Grid™ that allows your SEO team to crunch petabytes of data in seconds without any performance hit on your server or website.
With seoClarity, you can collect and organize data from all of your marketing channels —including your website’s content, links, social media activity, and more.
It then automatically pulls in the rankings and analytics data from multiple search engines and gives you a single, unified view of your organic search performance.
Linkdex is a SEO software for enterprises that helps you find and build high-quality links.
It has a search engine that allows your SEO team to identify the most influential authors and websites in your industry.
This gives them the power to target your link-building efforts at the right people, at the right time, and on the right topics.
The best thing about it is that it divides the links into possible places where you could be working to get links: PR submission sites, directories, blogs, or articles.
Linkdex also allows you to optimize your outreach by giving you access to insights into your competitor’s link-building strategies and their most successful backlinks.
For example, it shows you how many links each of your competitors have and where they’re coming from. This way, you can figure out what angles are working for them and what angles aren’t.
Designed to help enterprises and SEO teams find the best keywords to target, BrightEdge helps you discover opportunities, optimize your content, and gain visibility.
- Powerful keyword research tools.
- Keyword rank tracking.
- Outstanding data visualization features.
- No free trial.
- Hard to navigate.
- Expensive plans.
Brightedge is one of the most comprehensive enterprise-grade platforms for keyword research. It allows you to get the most up-to-date and accurate information about organic search.
As a part of their platform, BrightEdge has an amazing tool called Keyword Research Instant.
This enterprise SEO tool allows your SEO team to enter a keyword or phrase and then shows you the search volumes by region across various channels in real-time —Google, Bing, YouTube, Yahoo, or Amazon.
It is comprehensive and easy to use, helping you understand what your consumers are searching for within your niche and where they are searching for it. As a result, you can make informed decisions about how to market yourself and grow your brand.
You can also monitor and track your rankings across all of your lines of business. It displays your data in an easy-to-understand graph format that allows you to see at a glance how your enterprise’s organic traffic has changed over time.
The information is broken down by keyword and by site —so if you’re tracking multiple sites or brands, you can see how each one performs independently.
You’ll be able to see which keywords are benefiting you most, as well as any dips in performance that can be attributed to something like a content update or website redesign.
Conductor is an enterprise SEO platform that helps you make smarter decisions about your content with real-time data.
- Built-in content briefs.
- Easy to use.
- Integrates with DeepCrawl and Semrush.
- Steep learning curve.
- Not enough report customization.
- Lacks strong technical SEO features.
Conductor is another excellent SEO tool for enterprises. It allows you to streamline the entire process of content creation, discovery, and optimization.
You can use this platform to develop a comprehensive digital marketing strategy and create targeted, useful content at every stage of the customer lifecycle.
However, content analytics is where Conductor really shines.
It’s got a bunch of features that can help you understand what’s happening with your site and what you can do to make it better.
For example, it lets you see which of your web pages are performing best based on their engagement rates, average time on page, bounce rate, and other factors. It also provides recommendations based on easily digestible data for improving the lowest-performing pages.
Plus, Conductor lets you organize your content into workspaces that can be shared among team members, so everyone can see what’s being worked on, who’s working on it, and when it’ll be done.
Additionally, it lets you add widgets to each workspace so you can track the progress of any project with just a glance.
Searchmetrics is an enterprise SEO platform that leverages data from search engines and social networks to allow enterprises to get the big picture of how their competitors are doing on the web.
- Top-notch competitor's market share feature.
- Track up to 50k keywords.
- Comprehensive paid and organic search data.
- Limited user licenses.
- Doesn’t support multilingual research.
- Doesn’t offer SEO optimization suggestions.
Searchmetrics is one of the best enterprise SEO tools for research and intelligence. It’s a comprehensive set of search analytics, including data about your own enterprise website, your competitors, and trending topics on the internet.
The most obvious benefit of using Searchmetrics is that it covers a much wider range of competitor analysis tools than some of the other enterprise SEO tools out there.
In fact, Searchmetrics provides more detailed data than any other tool I’ve seen before:
It gives you information on individual pages on each site it looks at, and breaks down the rankings of your competitors by keyword to show you where they’re getting results –both paid and organic searches.
This tool also gives you a complete profile that includes information about their backlinks, social media presence, trending news, and more.
This makes it easy to see how your competitors are using these platforms in relation to their content marketing strategy – and what content is getting the most engagement on social media so you know what angle to hit for your own campaign.
Botify is an SEO tool for enterprises that helps you analyze your website's performance and identify any technical issues that are preventing you from ranking higher in Google.
- Holistic view of your site’s health.
- In-depth technical SEO reports.
- Amazing crawl and log analyzer tools.
- Poor customer support.
- Expensive pricing.
- Takes time to learn how to use it.
The main focus of Botify is to provide detailed insights on how well your enterprise site is performing, giving you critical information about how you can optimize it for better results.
This enterprise SEO software helps in identifying issues related to crawlability, indexation, duplicate content, canonicalization, or any technical issue that might be affecting the ranking of your website.
The tool also provides recommendations on how to fix the issues and avoid problems in the future.
Sistrix is designed to allow enterprises to choose the SEO features they want to use on each project and eliminates additional tools that can hinder the work.
- Powerful visibility index tool.
- Analyze unlimited domains.
- Accurate data.
- Module-based pricing.
- Lack of filtering options.
- Needs to be used in conjunction with other SEO tools.
Sistrix is an on-demand enterprise SEO tool that allows companies to choose features that are relevant to their SEO needs.
It’s designed to help streamline SEO work and eliminate the need for bloated SEO tools that often hinder the work rather than help it.
In a nutshell, you can use Sistrix to do the following:
- Identify SEO opportunities with site-specific SEO metrics like the SEO score, social shares, and linking root domains
- Monitor your organic search data and see how it changes over time. You can do this using its Visibility Index tool, which allows you to track your search engine visibility over time.
- Compare your website’s performance against your competitors’ websites
- Get detailed insights into the technical health of your website, including page speed insights and mobile friendliness
- Visualize all of this data in customizable reports so you can track what you’re looking for easily
SparkToro is an enterprise SEO audience research tool that helps enterprises understand their target audience and create engaging, user-focused content to improve conversion rates.
- Great for audience research and market discovery.
- In-depth social media data.
- Allows up to 50 users.
- Not suited for local SEO campaigns.
- Lacks some key metrics.
- Poor reporting capabilities.
A lot of enterprise SEO tools today focus on keywords and keyword metrics. But keywords aren’t enough to stay ahead of your competitors.
You need to understand who your customers are and what they’re searching for in order to stay on top. That’s where SparkToro comes in.
In a nutshell, it leverages the power of AI to identify trends in your target audience behavior and interests —like what social accounts they follow or what exactly they search for online— to help you craft optimized content that resonates with them.
Long Tail Pro is one of the leading enterprise SEO tools for keyword research that helps enterprises find profitable long tail keywords in any niche.
- Large database of long-tail keywords.
- Simple UI.
- Discover new audiences for campaigns.
- Not comprehensive enough.
- No search intent metric.
- Limited seed keywords.
13) Long Tail Pro
Long Tail Pro is a super handy SEO tool for keyword research and competitive analysis.
It’s a long-tail keyword tool that helps you target keywords with the highest search volume and most potential for traffic. The results are displayed in a nice table that shows the estimated monthly search volume, the average cost per click, the amount of competition, and other helpful statistics for your business.
This SEO company also has all the other features you’d expect from a solid enterprise SEO tool, including a backlink analyzer and a site audit tool.
SurferSEO is an SEO platform that provides enterprises with easy-to-follow step-by-step instructions on how to create highly optimized content without having to spend hours researching.
- Amazing SEO scoring.
- Helpful on-page
- suggestions to boost ranking.
- Detailed page audits.
- Lack of advanced keyword research features.
- Doesn’t offer many off-page SEO tools.
SurferSEO takes all of the guesswork out of crafting high-quality content by using artificial intelligence to determine how best your content should be optimized in terms of both structure and keywords.
It works by crawling the top sites for a given keyword, identifying what is working for them, and then providing insight into how you can apply those same strategies to your own website’s content.
Surfer looks to help organizations of all shapes and sizes navigate the SEO landscape, but it’s especially great for enterprises because of its Business plan. With it, you’ll be able to include 10 members of your SEO team and perform up to 140 audits per month.
Take the Hassle Out Of Search Engine Optimization for Enterprises
When you’re an enterprise looking to optimize your website based on the latest search engine algorithm updates and industry best practices, you have multiple moving parts to consider.
That’s why implementing an enterprise SEO tool in your strategy is the smartest move.
Enterprise SEO tools are purpose-built for managing, automating, and reporting on large-scale campaigns for businesses with multiple websites and complex global operations.
They can also be used by any marketing agency that needs to manage a diverse portfolio of enterprise clients.
With powerful features like site-wide keyword analysis, granular keyword and content management, multilingual support, or full site crawling and indexation, any of the platforms I’ve outlined above can make your SEO team’s job easier.
Just keep in mind that whatever you choose, it’s always important to find a solution that works with your marketing team workflow so that it becomes an extension of your brand.