When 70% of B2B buyers use search engines to find companies, it’s important for your company to have not only good SEO but also pay-per-click (PPC) advertising.
This way, you can attract high-quality traffic and connect with decision-makers in the industry who may be interested in what services or products will benefit them most!
A great thing about PPC campaigns is that they can be very targeted. You can target buyers by their location, what type of device they are using, their interests, and even the specific stage of their buyer’s journey.
Not to mention, PPC advertising is relatively cost-efficient, and you only pay when someone clicks on your ad.
If done correctly, PPC advertising can be a very effective way to generate leads for your B2B business.
Are you using PPC for your business? Here are the top 5 advantages you don’t want to miss.
1) Increase brand awareness
A PPC campaign will help increase your brand’s visibility online, which is particularly important for B2B companies that may not have as many direct interaction channels with their target market.
With PPC ads, you can make sure your brand is being seen by the right people at the right time and that potential customers will be able to find you easily when they search for terms related to your business.
2) Reach decision-makers
Another great advantage of B2B PPC campaigns is that it allows you to target high-level decision-makers within a company with the budget and authority to make purchasing decisions.
By targeting these individuals specifically, you can increase the chances that your ad will result in a lead because you know that they are interested in what you have to offer and have the power to act on it.
One of the great things about targeting businesses with your PPC ads is that you can specifically target decision-makers within those businesses.
This allows you to reach the people who are most likely to be interested in your product or service and who have the power to make decisions about purchases for their company.
3) Cost-effective
PPC is a cost-effective way to generate leads for your B2B business.
With PPC, you only pay when someone clicks on your ad, which means you can control how much you spend on your campaign and get a good return on investment (ROI).
4) Immediate results
Unlike SEO, which can take months to see results, search ads can provide immediate results.
Once your campaign is up and running, your ads will start appearing on search engines, and you will begin generating leads immediately.
Pay-per-click (PPC) works best if you need to see results quickly or if you have a new product or service that you want to promote.
5) Measurable
PPC is a measurable marketing channel, so you can easily track your results and ROI.
You can see how many people have clicked on your ad, what keywords they used to find it, and how much each lead has cost you.
This information is valuable because it allows you to adjust your campaign as needed to get the best results possible.
Top PPC Platforms for B2B
LinkedIn Ads
LinkedIn Ads is a great platform for B2B companies because it allows you to target professionals within specific industries and job functions.
You can also target decision-makers based on their company size, location, and other factors.
This makes LinkedIn Ads a great option for B2B businesses that want to reach potential customers at every stage of the buying process.
Google Ads
Google Ads is the most popular PPC platform and offers a wide range of targeting options for B2B businesses.
You can use Google Ads to target people based on their search terms, location, and other factors.
You can also use Google Ads to create remarketing campaigns that target people who have previously visited your website.
Microsoft Ads
Microsoft Ads is a PPC platform that allows you to target people using Bing, Yahoo, and other search engines.
You can use Microsoft Ads to target people based on their search terms, location, and other factors.
Although there will be less traffic than Google on Bing, the CPCs will be cheaper, and you can extend your reach.
What is PPC?
PPC is a form of online advertising that allows businesses to pay for placement on search engine results pages (SERPs).
PPC ads are typically displayed at the top and bottom of SERPs, and they can be identified by their sponsor tag.
When someone clicks on a PPC ad, the business pays a fee to the search engine.
PPC is a popular marketing tactic because it allows businesses to reach people actively searching for products or services like theirs.
PPC is a cost-effective way to generate leads because you only pay when someone clicks on your ad.
Does PPC work for B2B?
PPC can be a great way to generate leads for your B2B business.
It’s cost-effective, immediate, and measurable. If you’re not using PPC, you’re missing out on an opportunity to reach decision-makers and increase brand awareness.
When done correctly, B2B PPC can help you attract high-quality traffic and connect with potential customers interested in your offer!
What Is a B2B PPC Agency?
A B2B PPC agency is a specialized marketing agency that focuses on B2B businesses and helps them generate leads through PPC.
A B2B PPC agency will have experienced professionals who are well-versed in B2B marketing and know how to create effective campaigns that generate results.
B2B PPC agencies typically offer a wide range of services, including:
1) Campaign management
2) Ad creation and optimization
3) Keyword research
4) Bid management
5) Reporting and analytics
6) Campaign consulting
Benefits of hiring a B2B PPC agency
If you’re looking to increase brand awareness, generate leads, or connect with potential customers, a B2B PPC agency can help with your marketing strategy.
B2B PPC agencies have experienced professionals who know how to create effective campaigns that generate results.
They offer a wide range of services, including campaign management, ad creation, and optimization, keyword research, bid management, reporting and analytics, and campaign consulting.
1) B2B PPC agencies have experience in B2B marketing.
B2B marketing can be tricky. It’s important to understand the B2B buyer journey and create ads that resonate with your target audience.
A B2B PPC expert will understand B2B marketing and can create effective campaigns that generate results.
Your company’s marketing strategy may include social media, organic search (SEO), display, and other digital marketing channels.
2) B2B PPC agencies have the resources and knowledge to create and manage successful campaigns.
Creating and managing a successful PPC campaign takes time and effort.
B2B PPC experts have the resources and knowledge to create and manage successful campaigns.
3) B2B PPC agencies can save time and money by managing your campaign and optimizing your ads for the best results.
Creating and managing a paid advertising campaign can be time-consuming.
B2B marketing experts can save you time by managing your campaign and optimizing your ads for the best results using data-driven insights.
4) B2B PPC agencies provide reporting and analytics so you can track your results and ROI.
B2B PPC experts provide reporting and analytics so you can track your results and ROI.
This way, you can see your campaign’s performance and adjust your strategy accordingly.
5) B2B paid search experts can help you adjust your campaigns to get the best results possible.
B2B paid search experts can help you adjust your campaigns to get the best results possible.
They will use data-driven insights to optimize your ads and ensure your campaign reaches your target audience.
How do you build and launch a successful B2B Google Ads strategy?
Structure your pay-per-click campaign according to best practices
Your B2B PPC campaign should be structured around your business goals, target audience, and the keywords that best represent your product or service.
After you’ve built your campaign, it’s important to finetune your B2B Google Ads strategy. This includes optimizing your ads and keywords for the best results.
Find high-value keywords for your Google Ads campaign
Your paid search keywords should be relevant to your business, product, or service.
They should also be specific enough that you can target your ideal customer with a relevant offer.
You can use keyword research tools like Google Keyword Planner to find high-value keywords for your paid search campaigns.
Draft your ad copy and build your ads
Your ad copy should be clear, concise, and persuasive. It should include a call to action and a sense of urgency.
Additionally, your ad copy should be eye-catching and relevant to your target audience.
Remember to keep your ad copy relevant to your ad groups within a campaign as well.
Each ad group should have tightly-themed keywords and corresponding ad copy to increase conversion rates.
Design a landing page for your B2B paid advertising campaign
Your website landing page should be designed for conversions. It should be relevant to your ad copy and keywords and include a strong call to action.
Don’t forget to ensure your landing page is mobile-friendly and loads quickly.
Set up conversion tracking
Conversion tracking is essential for measuring the success of your marketing strategy.
Conversion tracking allows you to see how many people click on your ad in the search results and complete the desired action on your landing page, such as filling out a form or making a purchase.
Without conversion tracking, you won’t be able to measure the ROI of your Google Ads campaign, and you won’t be able to improve your results.
Budget for your Paid Advertising campaign
Your pay-per-click marketing budget should be based on your business goals and the average cost-per-click of your chosen keywords.
You should also consider the lifetime value of a customer when deciding how much to spend on your ads.
A higher budget will allow you to reach more companies and generate more leads, but it’s important to make sure you’re not overspending.
Launch your B2B advertising campaign and measure your results
Once you’ve designed your B2B PPC campaign and created your ads, it’s time to launch your campaign and start measuring your results.
You should track your campaign’s progress over time and make necessary changes to improve your results.
Conclusion
PPC advertising can be a valuable tool for your B2B marketing strategy.
It can help you increase brand awareness, generate leads, and connect with potential customers.
When done correctly, PPC ads can be an effective way to grow your business.
If you’re considering launching PPC campaigns, consider working with a B2B PPC agency or consultant.
They can help you create and manage an effective campaign that generates results.
Have questions on your B2B PPC marketing strategy? Leave a comment below!
