Hiring a result-driven online marketing agency is a big decision. After all, you are trusting them with digital marketing for your business.
You know that it works. After all, 63% of businesses have increased their digital marketing budgets this year.
But how do you know if an agency is a right fit for your business?
Here are five things you can expect from a result-driven online marketing agency. Plus, three keys to success with real examples.
1) A Customized Approach
No two businesses are alike, so why should their digital marketing approach be the same?
A result-driven online marketing agency will take the time to get to know your business, your products or services, your target market, and your goals.
With this information, they will develop a customized digital marketing strategy that is tailored to your unique needs.
2) Increased Traffic and Leads
A result-driven online marketing agency will use the latest tools and tactics to increase traffic to your website and generate leads.
They will also track your results so that you can see the ROI of their efforts.
And use the right channels: Facebook Ads and Google Ads generate the highest ROI.
For small businesses, email is the channel with the highest return on investment.
But you might be surprised to learn that SEO generates 1,000% more traffic than social media.
3) Improved Search Engine Rankings
If you want people to find you online, you need to rank high in the search engines.
A result-driven online marketing agency will use SEO best practices to improve your search engine rankings and get you seen by more potential customers.
A staggering 90% of website pages don’t generate organic traffic.
And 70% of small business websites don’t even have a call to action on their homepage.
4) Enhanced Brand Awareness and Recognition
A strong digital marketing campaign will help enhance brand awareness and recognition for your business.
In fact, digital ads can increase brand awareness by 20%.
More people will become familiar with your brand with increased visibility online, which can lead to increased sales and repeat business.
5) Expertise and Support
When you work with a result-driven online marketing agency, you gain access to their team of experts who can provide support and guidance along the way.
Did you know that Less than 20% of marketers use landing page A/B tests to improve conversion rates?
You also have someone to turn to when things change or new challenges arise so that you can stay ahead of the curve and continue seeing results from your digital marketing efforts.
3 Keys to Success
Choose the right digital marketing channels
Open up your average marketing agency website, and you will likely see exhaustive lists of digital marketing buzzwords or services they provide.
It looks like their SEO guy threw out any SEM word they could find.
But considering there are over 200 factors Google’s algorithm looks at when ranking a website, you need to be strategic about where you focus your efforts.
Don’t get lost in the sea of trigger words.
You can think of it all boiled down into four main channels:
- Search
- Social
- Display & Video
Plus, any website design or builds that you need.
If you’re just starting out, get your website sorted out.
Then, pick one channel to run on and test.
Understand the investment
With digital marketing, there will always be time and spend investment.
If you’re new to driving results online, start with your time.
If you want fast, immediate results- this is where your investment will come in.
In digital marketing, there will always be two parts to your investment:
1) Managed services
Someone who will research, build, track, and produce results for your business.
2) Ad spend / content production
This is what you need to give your marketing agency or consultant to produce those results for you.
For example, let’s say you have a photography business and want to get more photography clients.
After researching and talking with others, you have decided that you want to focus on search as your primary traffic acquisition channel.
And you learned that PPC, or paid search advertising, generates double the number of website visitors that SEO brings in.
Your digital marketing investment would look something like this:
Managed service ($3,000) + Ad spend ($4,500) = $7,500
Holy cow! You might think.
However, if your agency is results-driven, then you would see something like this in return:
$4,500 / $3.46 (avg CPC for personal services) = 1,300 clicks
1,300 x 10.52% (avg conversion rate for personal services) = 137 leads
137 x 20% (conservative close rate) = 27 photography contracts signed
27 x $2,500 (average package sale) = $67,500 in revenue
That would be an 800% return on your investment.
See how that $7,500 doesn’t seem so silly now?
Don’t forget, however, that you could lose that investment without the managed service.
Remember the 80/20 rule
The 80/20 rule applies to most things in life, and it’s especially true when it comes to digital marketing.
In general, 20% of your effort will result in 80% of your results.
This is why it’s so important to focus on the channels that are working well for you and not get distracted by