Google Ads image extensions are a powerful way to show off your products and services to potential customers.
They allow you to include an image with your ad, which can help you stand out from the competition and increase your click-through rate by an average of 10%.
What are Image Extensions?
Image extensions are one of the latest extensions on the Google Ads platform.
Adding extensions, in general, can help you capture more of the SERP real estate and entice people to click on your ad.
In addition to image extensions, Google currently offers a few different options depending on your goals:
Get Customers in the Door
- Location extensions
- Affiliate location extensions
- Callout extensions
Get Customers to Reach You
Convert Customers on your Website or App
- Sitelink extensions
- Callout extensions
- Structured snippet extensions
- Price extensions
- App extensions
Image ad extensions embrace the future of the SERP that aims to include more visual search features including images, videos, and AI-powered discovery.
You can read more about Bing Visual Search and Google Visual Content.
As is often the case with Googles Ads, images may be dynamic. This means Google adds images relevant to your website when displaying the dynamic images extension.
For small and large businesses alike, image extensions provide the opportunity to differentiate themselves from their competition, especially as mobile searches now represent 63% of organic search visits.
Benefits of Image Extensions
Upon submitting an image extension, your ad will appear in search engines alongside your headlines, description and URL.
Google provides you with the opportunity to customize your ads to suit the target audience and your brand.
Since photos draw attention naturally, they can be effective in promoting products or services and enhance text advertising in Google.
Interestingly, image extensions can generate higher CTR, particularly for industries that are visual in nature such as travel and tourism.
How do Google Image Extensions work in Google?
For images extensions you can download images from any web site or scan them using Googles platform to find them.
When you use images to scan on social media you will be able to choose which ones you want to use.
Alternatively, you can manually addd images to your ad groups and campaigns.
What level you add images extension depends upon the campaign. Depending on how you use images to promote a product/service, a specific image can be the best option.
What does it Cost?
If someone clicks your images, they pay CPC, similar to Google Search Text Ads. The images in your extension can be clicked on and charge the same CPC as clicking on text.
How can I view my image extension performance?
After you have launched your image ad extensions and given enough time to collect data, you can then go to your “Ads & Extensions” tab.
You will be able to see the Image Extension tab where you can view your image performance.
Here you will be able to see how many people have seen the image and how many clicks it has received.
BONUS TIP
Don’t forget to use “this extension vs other” when analyzing data.
Image specifications
You can use JPG, PNG, or static GIF images that are in either landscape or square orientation.
Images cannot exceed 5120 KB.
Google has a handy image picker tool to select and crop images so you can experiment right in platform.
In general, images should be clear and simple, so don’t overdo it.