The current consumer demand for video content has made video marketing a critical component of a company’s digital marketing efforts. Studies show that videos generate 1200% more social shares than images and text combined.

Furthermore, 72% of customers would rather watch a video to learn about a new product. Regarding sales, 81% of marketers state that video directly and positively impacts sales.

Percentage of marketers who made sales through video marketing from 2016 to 2022

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However, all this is only possible with high-resolution videos. Poor video content will lead to a negative user experience and turn your audience off. That’s where video editing tools like Video Enhance come in.

Video marketing no longer requires expensive equipment and a big production budget to produce high-quality videos. Video Enhance AI improves the quality of your videos regardless of your equipment.

This post will dive into how you can use Video Enhance AI and its effectiveness compared to other AI video editors.

What’s Video Enhance AI?

Video Enhance AI is a video upscaling software created by Topaz Labs. It uses advanced machine learning technology to improve the display of video footage.

You can use it to restore old and low-res footage. In addition, Video Enhance AI can upsize videos to 8K ultra-high definition to enrich the viewer experience.

Topaz Labs Video Enhance AI homepage section

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Why Use AI Video Editing for Your Brand

Using artificial intelligence to streamline video editing helps you save time and allows you to take advantage of features such as using mockups and filters that were not available before. This way, you can automate the following tasks:

  • Explainer product and service videos
  • Frequently asked questions videos
  • New client and employee onboarding
  • Personalized outreach videos from the sales team

If you’re looking for a fast solution, Canva is my favorite for on-brand images, videos, documents, and more.

How Does Video Enhance AI Work?

The video enhancer AI works on both Mac and Windows operating systems. You can sign up for the free trial to try it out. Once the setup file downloads, run it and follow the installation instructions to get to the user interface.

Image showing how the user interface in Topaz Labs Video Enhance AI looks like

Here, click on the center of the screen to import a video or drag the videos from the dialogue box. Selected videos will appear at the bottom of the screen, and you can batch-edit videos.

The next step is to choose the AI processing model to enhance your video. You can opt to use the custom settings or manually select the AI processing model.

Different AI processing models available in Video Enhance AI

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Video Enhance AI has in-built standards for cropping the start and end points of your video footage. You can also set your picture as well as video sequence output format.

To preview the output video, you’ll need to choose and position the slider where you’d like to preview your render. Here, you’ll get a split showing you the original video footage, while the other will display the edited previews.

Example of a split screen showing the original and edited video frameImage Source

The final step is processing the final output. Click “Start Processing” at the bottom of the screen, and you’ll see your video frame by frame until processing is complete.

Benefits of Using Video Enhance AI

Let’s look at some of the benefits and drawbacks you’ll likely experience when using Video Enhance AI to enhance video.

Fewer motion artifacts

Traditional video upscaling usually causes artifacts but AI upscaling with Video Enhance AI derives information from several frames to help you get more natural results when you upscale video.

Convenient workflow

You can easily convert several videos from SD up to 8K. Video Enhance AI is a quality enhancer that allows you to increase your export presets and allows batch processing of several video footages.

Smooth learning curve

Video Enhance AI supports most video types and image sequences to allow flexible import and export.

You don’t need to go through endless tutorials to determine which AI model works best for your video. The AI Model Selector comes in handy to help you choose the right model that enhances your video according to your preference quickly. This makes the app ideal for beginners when making a conversion.

Video Enhance AI system requirements

For Video Enhance to work seamlessly, it has specific system requirements. For instance, even though the software works on both Mac and Windows, it’s not supported by Windows 7 or Windows 8. It’s only suitable for Windows 10 and Windows 11.

Similarly, Video Enhance AI requires 10.14 Mojave and above for Mac users for CPU support. If you need GPU support, you have to use 10.15 Catalina.

The minimum hardware requirements needed to operate Video Enhance AI are shown in the table below.

Hardware Unit

System Requirements

System memory (RAM)

8GB (16GB for better performance)

Processor (CPU)

Intel i3 or AMD Ryzen 3 equivalent or above

AVX instructions required

Graphics card (GPU)

OpenGL 3.3 or higher

Nvidia GTX 740 or AMD Radeon 5870 or higher graphics cards series

Dedicated graphics memory (VRAM)

2GB or more for optimum performance

Display monitor

At least 1024×768

Key Features

Now that you understand how Video Enhance AI works and know the minimum requirements needed to ensure peak performance, let’s explore some of the best features the app has to offer.

Video upscaling

Video Enhance upscales videos with detail gathered from multiple frames. It utilizes temporal information to upscale video resolutions and creates better video quality.

One major problem with traditional upscaling is it causes artifacts. Even though visual artifacts may exist in Video Enhance AI, it does better at mitigating this by deriving information from multiple frames.

To determine how much you want to upscale a video, use the presets to convert your video from SD to HD and HD videos to 4K or 8K. Here is an example of how the image quality has improved after video upscaling from HD to 8K.

Comparison image showing the outcome of an HD video converted to an 8K version

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You’ll also be able to determine the video type you want to upscale. For example, a progressive video displays odd and even scan lines, while an interlaced video displays odd and even lines separately. In addition, you can also output image sequence files in JPEG, TIFF, and PNG file formats.

How long does it take to upscale a video?

The time it takes to upscale a video depends on the length, target resolution as well as the graphics card you’re using. For example, a PC with Nvidia GTX 1080 will take 2-3 seconds to convert each frame from HD to 8K. It will also take about 0.4 seconds for each frame to upscale from SD to HD to boost video quality.

Deinterlacing

A survey conducted by Verizon Digital Media Services revealed that low-quality videos get less engagement. The survey showed that the average time spent watching a video fell by 77% when video quality dropped.

The last thing you want to give your viewers is video content with annoying interlaced lines. As shown in the picture on the left, interlaced videos appear blurry.

Comparison image showing the outcome of an interlaced video and a deinterlaced video

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Video Enhance AI uses deep learning to fix interlaced videos and remove shaky sections. This enables you to easily convert interlaced videos to progressive and still preserve image definition as well as resolution.

Restoration

The restoration feature proves helpful when you want to repurpose old video content for your video marketing campaigns. For instance, you would repurpose user-generated videos to mark your brand’s journey since it started.

The Video Enhance AI restoration feature is also useful when you want to cut and polish old video footage. It restores realistic details and removes compression artifacts from old or degraded sources to increase their video quality.

AI model selector

Video Enhance AI has several models that can be divided into groups.

  • Artemis
  • Dione
  • Proteus
  • Chronos
  • Gaia

Here is an overview of the functions of every AI model:

AI Model

Function

Artemis HQ v12

Upscale high-quality video and reduce flicker motions

Artemis LQ v13

Upscale low-quality video with high noise, and compression artifacts

Artemis MQ v13

Upscale medium-quality video with compression artifacts

Artemis Dehalo v2

Upscale medium-quality progressive videos with haloing and moderate noise

Artemis Strong Dehalo v2

Upscale low-quality videos with moderate noise and compression artifacts

Artemis Aliased & Moire

Upscale videos with moire patterns and aliasing in computer-generated (CG) clips

Dione Interlaced TV v4

Upscale interlaced and old videos from TV, camera, or DVDs

Dione Interlaced DV v3

Upscale interlaced videos from 720i, 1080i, DV, DVCAM sources

Dione Interlaced Dehalo v2

Upscale videos from TV sources that contain haloing

Dione Interlaced Robust v4

Upscale interlaced videos with interlaced frames

Chronos SloMo v2

Helps you change frame rate and apply slow-motion effects to your videos

Chronos Fast v3

Helps you to apply slow-motion effects when the input video has a fast frame rate

Proteus Fine Tune v3

Allow you to fine-tune your videos

Gaia CG

Upscale progressive computer-generated videos, such as digital animations

Gaia HQ

Upscaling high-quality progressive videos

Video Enhance AI features the AI Model Selector to make it easier for you to decide which AI model works best for your input video.

To load the AI model selector, click on the Suggested tab below.

How to load the AI model selector in Video Enhance AI

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The next step is to choose the attributes to specify what you want to correct in the video, such as video quality and the video type you want to upscale.

Click on the ‘Recommended’ section, and Video Enhance AI will suggest AI models based on your selection. The ‘Comparison View’ tool allows you to quickly select the top AI models in the preview panel for a quick comparison.

Image showing four different AI models in the 'Comparison View' tab of Video Enhance AI

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Once you click on ‘Preview’, Video Enhance AI will generate a 30-second frame preview for each AI model to help you compare the effects each model has on your video. The AI model you choose will be highlighted in blue, as shown above.

Denoising

The Proteus AI model gives you control to recover details, revert compression, and reduce noise. You’ll also be able to remove grain to give your videos a more natural look with Proteus.

Video Enhance AI also minimizes flickering and other artifacts to improve your overall video.

Frame rate conversion

The Chronos AI model is a significant update in version 2.3 that uses deep learning to increase video frame rates without introducing artifacts. The company realized that optical flow and frame blending only led to inconsistent results.

The Chronos AI boosts video frame rates to 60fps and produces additional frames between existing ones to give you better results. You’ll be able to create more natural slow-motion effects compared to those produced with traditional time interpolation.

Disadvantages of Using Video Enhance AI

It’s worth noting that Topaz labs made some significant improvements to Video Enhance AI. They improved its rendering times and made the software available to AMD GPUs for Mac users.

That said, Video Enhance AI needs more enhancements to its processing speeds. You might consider using a high-performance computer to enhance your videos because it works frame by frame. That means upscaling a video from SD to HD will be easier than enhancing an HD video to 8K.

Pricing

The Video Enhance AI offers a one-time purchase of $199.9, and the price includes one year of unlimited upgrades. After that, you’ll have to pay $99 for an upgrade. If you’d prefer to try the AI-based video upscaler first, Topaz Labs provides a free trial to help you test if your computer can handle it.

How Video Enhance AI Compares with Other Video Enhancing Software

Are you wondering how Topaz Labs Video Enhance AI stacks up against other major AI video editing software? Let’s dive into the top software giving Video Enhance AI a run for its money.

AVCLabs Video Enhancer AI

AVCLabs uses a neural network to upscale videos from SD to HD or up to 8K. It uses two artificial intelligence models, including super-resolution upscaling and multi-frame enhancement.

Apart from video enhancement, you can also perform interpolation, blur moving faces, and color correction on your videos using AI. The software used to be only available for Windows, but the latest updates make the software available to Mac users too.

AVCLabs Video Enhance AI pricing

AVCLabs offers three pricing plans for the AI video enhancer, including the one-month plan that costs $39.95 per month. The one-year plan costs $119.95, while the lifetime plan costs $299.90. It’s worth noting that the monthly and yearly plans have a 5-day money-back guarantee period, and the lifetime plan has a 30-day free trial period.

AVCLabs Video Enhancer AI homepage section

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Pros

  • Strong AI algorithm
  • Video upscale to 8K
  • Uses multi-frame enhancement to boost video quality

Cons

  • Some videos may take a bit longer

DVDFab Video Enhancer AI

DVDFab uses the neural network as well as super-resolution technology to enhance videos with low resolution and poor image quality. The software upscales videos from SD to HD and 4K. The video upscaler uses four AI models for web video, home video, movie video, and anime.

DVDFab Video Enhancer AI pricing

DVDFab software has three pricing options, including the monthly plan, which costs $59.99. The yearly plan costs $79.99, and the lifetime plan goes for $99.99. Each plan has a 30-day money-back guarantee.

DVDFab Video Enhancer AI homepage section

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Pros

  • Supports most video formats
  • User-friendly interface

Cons

  • Only upscales videos to 4K

iSize Video Enhancer AI

iSize is an upscaling software that uses BitSave and BitClear to improve video quality. BitSave uses machine learning to allow third-party encoders to create high-quality videos without bitrate. On the other hand, BitClear uses AI technology to remove compression artifacts from videos with high compression to improve video resolution.

iSize Video Enhance AI homepage section

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iSize Video Enhancer AI pricing

iSize pricing is charged per hour starting at $5.

Pros

  • Upscales videos up to 8K
  • Supports most video file formats
  • Supports multiple audio and video codecs

Cons

  • Bandwidth constraints

Is Video Enhance AI Worth it?

The Topaz Labs Video Enhance AI is worth getting for quality videos. The AI model selector greatly reduces the learning curve you’d need to determine which model to use when upscaling low res videos.

The ability to change frame rate and speed has been a great improvement in the software. Topaz Video Enhance AI is an upscaling software that has proven to be a must-have tool in your video marketing arsenal.

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