How many users does Facebook have?
With roughly 2.93 billion monthly active users as of the second quarter of 2022, Facebook is the most used online social network worldwide.
The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone.
In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark.
Facebook users by country 2022
As of January 2022
- India: 330 million users
- United States: 179 million users.
- The platform also finds remarkable popularity in Indonesia and Brazil
Average time on Facebook, TikTok, Twitter per day
- Facebook is the platform on which users in the United States spend the most time per day
- The average time spent on Facebook is 33 minutes per day
- The average time spent on TikTok is 32 minutes per day
- The average time spent on Twitter is 31 daily per day
What is the average age of Facebook users?
At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34-year age group.
18.2 percent of users were in the 35 to 44-year age group.
Facebook users by gender
In general, Facebook users are more likely to be female.
How much did Meta make in 2021?
- 117 billion U.S. dollars, up by over 31 billion U.S. dollars on the previous year
- The majority of Meta’s profits come from its advertising revenue, which generated 114.93 billion U.S. dollars in 2021
- Meta had a grand total of 3.59 billion core product users by the final quarter of 2021.
- Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets.
- In 2021, Meta’s revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.
How did COVID-19 impact social media platforms?
Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021.
How much did Facebook/Meta lose from the 2021 iOS privacy update?
- $10 billion in revenue in 2022
- Meta has lost about two-thirds of its value since peaking in September 2021
- Big brands, including Dell, Best Buy, Ford Motor, Pottery Barn, Nike, Patagonia, Match, and Amazon’s video-streaming service Twitch have removed the ability to sign on with Facebook
- In 2018, it was revealed that the data analytics firm Cambridge Analytica harvested the personal information of 87 million Facebook profiles and used that data to target ads in the 2016 presidential campaign
- During the Covid-19 pandemic, Facebook users were inundated with misinformation about masks and vaccines
- Meta was recently fined $400 million, from Ireland’s Data Protection Commission (GDPR) for failing to safeguard children’s information on Instagram
Facebook losing users
The number of daily active users in the U.S. and Canada has fallen in the past two years, from 198 million in mid-2020 to 197 million in the second quarter of 2022
Facebook button disappearing from websites
- According to a 2022 report from LoginRadius, Google was the most preferred social login among North American consumers, based on an analysis of more than 1,000 websites and apps. Some 38.9% of users preferred the Google login, representing an increase of nearly 1.5 percentage points from 2019. Meanwhile, the percentage of users saying they prefer Facebook fell by more than 5 points during that stretch to 38.7%.
- Out of a sample of 10,000 sign-ins, 42.7% of users signed in with Google, 26.5% used Apple, 20.1% signed in via email and just 10.7% used Facebook.
- Facebook parent Meta lost $2.8 billion on its virtual reality division, Reality Labs, in Q2 2022
Facebook Data Center
- Facebook owns and operates 18 data center campuses globally, comprising 40 million sqft and investment of over $20bn.
- In the United States, Facebook owns and operates 14 data center campuses spanning 34.2 million sqft and investment of over $16bn.
- While in Europe and Asia-Pacific, Facebook owns and operates 4 data center campuses encompassing 5.4 million sqft and investment of over $4bn.