Want to get ahead with PPC Training? You should know that businesses spent $144.8 billion on search advertising globally in 2021. This amount is projected to grow to about $190.5 billion U.S. dollars by the end of 2024.
The demand for digital marketing specialists is already on the rise, and this trend is going to continue in the future as digital advertising spend continues to rise at an aggressive rate.
With all the buzz, you may be considering PPC training to land a job in an in-demand digital marketing field.
What is PPC training?
PPC training is a process of learning how to create and manage effective pay-per-click (PPC) campaigns.
Google Digital Marketing & E-commerce Professional Certificate | Coursera
This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.
- $51,000 median entry-level salary
- 218,000 in-demand job openings in digital marketing and e-commerce
- Connect with over 150 U.S. employers post-completion
A successful PPC ads campaign can result in increased traffic and conversions for your business, which can lead to more sales and revenue.
To create a successful PPC advertising campaign, you need to:
- conduct keyword research
- build a campaign
- build tightly-themed ad groups
- write effective ad copy
- track and measure performance
- optimize your campaign for maximum effectiveness
PPC training is available online or through specialized courses provided by Google Ads and other platforms.
How do I get PPC certified?
There are a few different ways that you can get PPC certified, but the most popular way is through Google Ads.
Google Ads offers a certification program that covers all aspects of pay-per-click advertising, from creating ads to managing campaigns.
To become certified in Google Ads, you’ll need to pass the Google Ads Fundamentals exam and one of the following specialization exams:
You can learn more about the Google Ads certification exams and how to prepare for them on the Google Ads Skillshop website.
In addition to Google Ads, there are other PPC and career certifications you can pursue.
What is the cost of PPC certification?
Getting certified in PPC is free, which makes it a low barrier to entry for the advertising and digital marketing field.
This means that anyone with an interest in digital marketing can pursue PPC certification without having to invest a lot of money.
The Google Ads certification exams are designed to test your knowledge and skills in all aspects of pay-per-click advertising.
However, you don’t need to be certified in order to work in PPC. There are other PPC certifications available, such as the Bing Ads Accredited Professional certification.
If you’re interested in pursuing a Google Ads PPC certification, the best way to get started is by studying the exam materials and practicing with sample questions.
The Google Ads website has a variety of resources to help you prepare for the exams, including study guides, practice exams, and learning paths.
You can also find a number of free and paid PPC advertising certification courses online:
- Google Ads Search Certification
- Microsoft Search Advertising Certification
- Amazon Sponsored Ads Certification
- Semrush PPC Fundamentals Certification
- Google Ads Display Certification
- Google Ads Video Certification
- Facebook Ads/ Meta Certification
What are the benefits of PPC certification?
Higher Pay
A PPC certification can lead to higher pay and career advancement opportunities. If you’re interested in pursuing a career in digital marketing, PPC certification can help you stand out from other job applicants.
It also demonstrates your knowledge and skills in the field, which can be beneficial when working with clients or employers.
Career Opportunities
A PPC certification can also open up new career opportunities. If you’re certified in multiple areas of digital marketing, you may be able to find a position as a digital marketing manager or director.
These positions typically come with higher salaries and more responsibility than entry-level jobs.
Save on a College Degree
Getting certified in PPC can help you get a high-paying, work-from-home job without spending tens of thousands of dollars on a college degree.
How long does it take to get PPC certified?
In just a few hours, you can be certified to work in this field!
The Google Ads test itself takes about an hour, and it’s completely online. Your results will be shown instantly after completion.
6 Factors to consider when choosing the best PPC Training Course
Outside of the free Google certification, you will probably want a more in-depth PPC training course so you can feel confident about your skills.
Here are some factors you should consider when choosing a PPC training course.
1) Course Length
How long is the course? You want to make sure you choose a course that is long enough to cover everything you need to know but not so long that you get bored or feel like you’re wasting your time.
2) Cost
How much does the course cost? You don’t want to spend more than you have to, but you also don’t want to skimp on quality. Make sure you compare the cost of the course with the value it provides.
3) Course Material
What type of material is covered in the course? Does it include video tutorials, written lessons, quizzes, and/or practice exams? You want to make sure the course material is compr