Want to get ahead with PPC Training? You should know that businesses spent $144.8 billion on search advertising globally in 2021. This amount is projected to grow to about $190.5 billion U.S. dollars by the end of 2024.

The demand for digital marketing specialists is already on the rise, and this trend is going to continue in the future as digital advertising spend continues to rise at an aggressive rate.

With all the buzz, you may be considering PPC training to land a job in an in-demand digital marketing field.

What is PPC training?

PPC training is a process of learning how to create and manage effective pay-per-click (PPC) campaigns.

Google Digital Marketing & E-commerce Professional Certificate | Coursera

This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.

  • $51,000 median entry-level salary
  • 218,000 in-demand job openings in digital marketing and e-commerce
  • Connect with over 150 U.S. employers post-completion

A successful PPC ads campaign can result in increased traffic and conversions for your business, which can lead to more sales and revenue.

To create a successful PPC advertising campaign, you need to:

PPC training is available online or through specialized courses provided by Google Ads and other platforms.

google search ads

How do I get PPC certified?

There are a few different ways that you can get PPC certified, but the most popular way is through Google Ads.

Google Ads offers a certification program that covers all aspects of pay-per-click advertising, from creating ads to managing campaigns.

To become certified in Google Ads, you’ll need to pass the Google Ads Fundamentals exam and one of the following specialization exams:

You can learn more about the Google Ads certification exams and how to prepare for them on the Google Ads Skillshop website.

In addition to Google Ads, there are other PPC and career certifications you can pursue.

free ppc training

What is the cost of PPC certification?

Getting certified in PPC is free, which makes it a low barrier to entry for the advertising and digital marketing field.

This means that anyone with an interest in digital marketing can pursue PPC certification without having to invest a lot of money.

The Google Ads certification exams are designed to test your knowledge and skills in all aspects of pay-per-click advertising.

However, you don’t need to be certified in order to work in PPC. There are other PPC certifications available, such as the Bing Ads Accredited Professional certification.

If you’re interested in pursuing a Google Ads PPC certification, the best way to get started is by studying the exam materials and practicing with sample questions.

google ads free ppc training and certification

The Google Ads website has a variety of resources to help you prepare for the exams, including study guides, practice exams, and learning paths.

You can also find a number of free and paid PPC advertising certification courses online:

  • Google Ads Search Certification
  • Microsoft Search Advertising Certification
  • Amazon Sponsored Ads Certification
  • Semrush PPC Fundamentals Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Facebook Ads/ Meta Certification

What are the benefits of PPC certification?

Higher Pay

A PPC certification can lead to higher pay and career advancement opportunities. If you’re interested in pursuing a career in digital marketing, PPC certification can help you stand out from other job applicants.

It also demonstrates your knowledge and skills in the field, which can be beneficial when working with clients or employers.

Career Opportunities

A PPC certification can also open up new career opportunities. If you’re certified in multiple areas of digital marketing, you may be able to find a position as a digital marketing manager or director.

These positions typically come with higher salaries and more responsibility than entry-level jobs.

google ads job post no degree

Save on a College Degree

Getting certified in PPC can help you get a high-paying, work-from-home job without spending tens of thousands of dollars on a college degree.

How long does it take to get PPC certified?

In just a few hours, you can be certified to work in this field!

The Google Ads test itself takes about an hour, and it’s completely online. Your results will be shown instantly after completion.

6 Factors to consider when choosing the best PPC Training Course

Outside of the free Google certification, you will probably want a more in-depth PPC training course so you can feel confident about your skills.

Here are some factors you should consider when choosing a PPC training course.

1) Course Length

How long is the course? You want to make sure you choose a course that is long enough to cover everything you need to know but not so long that you get bored or feel like you’re wasting your time.

2) Cost

How much does the course cost? You don’t want to spend more than you have to, but you also don’t want to skimp on quality. Make sure you compare the cost of the course with the value it provides.

3) Course Material

What type of material is covered in the course? Does it include video tutorials, written lessons, quizzes, and/or practice exams? You want to make sure the course material is comprehensive and easy to understand.

After you feel confident with the basics, you may want to explore more advanced skills. This may or may not be offered alongside your beginner course.

4) Instructor Experience

Who is teaching the course? Make sure the instructor has experience in the field and is able to provide helpful, practical advice.

5) Course Format

How is the course delivered? Is it self-paced or do you have to complete it within a certain time frame? Make sure the course format is convenient for your schedule and learning style.

6) Money-Back Guarantee

Does the course provider offer a money-back guarantee? This can be helpful if you’re not sure if the course is right for you. Most providers will offer some type of refund policy, so make sure you read the fine print before enrolling.

Best PPC Training Courses

PPC training courses are a great way to get started in Pay-Per-Click advertising. There’s never been more demand for this skill than right now, and it can open up many doors for you if your career choice includes digital advertising or marketing.

google ads fundamentals course

1) Google Ads Fundamentals Course

Best for beginners

This course covers the basics of how Google Ads works and how to set up your first campaign. It’s a great starting point if you’re new to PPC or want to brush up on the basics. The course is free and takes about two hours to complete.

microsoft ads digital advertising fundamentals course

2) Microsoft Ads Fundamentals Course

Best for beginners who want extra practice

This course covers the basics of how Microsoft Ads (or Bing Ads) works and how to set up your first campaign.

The Microsoft course has the same general concepts as the Google course but with different materials. It’s a good supplement to get extra practice.

Both Google and Microsoft offer a general digital marketing fundamentals course as well as channel-specific learning paths such as search and display.

in demand ppc training course

3) In Demand Career by Seth Hymes

Best for a quick career change

This course is one of the best online. It covers the basics of how to get started in PPC and some of the most in-demand skills you’ll need to be successful.

It’s a great starting point if you’re new to PPC or want to learn more about what companies are looking for.

If you want to fast-track your PPC career prospects in a short amount of time, then this course is worth the investment of $797.

isaac rudansky ppc training expert course

4) Ultimate Google Ads Training 2021 by Isaac Rudansky

Best for experts

This course is designed for experienced PPC marketers who want to take their skills to the next level.

It covers advanced topics like Google Ads automation, conversion optimization, and split testing.

What is the best way to learn PPC?

One of the best ways to learn PPC is to get real-world experience.

This can be done by working for a company that offers PPC services or by starting your own campaign and managing it yourself. Either way, you’ll gain valuable experience and knowledge that you can’t get from a course.

Whichever method you choose, make sure you stay up-to-date on the latest changes in the PPC industry. This can be done by reading blogs, watching webinars, and subscribing to newsletters.

Do you need to study PPC?

While you don’t need to study PPC to get started, it can be helpful to understand the basics before you start managing campaigns.

There are many free resources available that can teach you the basics of how PPC works. Once you have a good understanding of the basics, you can start experimenting with different techniques to see what works best.

Of course, there are plenty of acronyms in digital marketing to study such as CTR, ROAS, CPL, SEO, and more.

If you want to get certified in PPC, there are many training courses available that can help you learn the skills you need.

These courses typically cover topics like campaign setup, keyword research, and ad creation. Most courses also include a certification exam that tests your knowledge of the material.

Final Thoughts

PPC is a great way to earn money online, but it’s not as easy as it sounds.

You need to have a good understanding of how the system works and be able to create effective campaigns if you want to be successful.

While you don’t need to get certified in PPC to start working, it can be helpful to understand the basics before you begin.

There are many free resources and training programs available that can teach you what you need to know.

Once you have a good understanding of how PPC works, you can start managing your own campaigns and earning money!

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