The current consumer demand for video content has made video marketing a critical component of a company’s digital marketing efforts. Studies show that videos generate 1200% more social shares than images and text combined. Furthermore,…
How many users does Facebook have? With roughly 2.93 billion monthly active users as of the second quarter of 2022, Facebook is the most used online social network worldwide. The platform surpassed two billion active…
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Want to get ahead with PPC Training? You should know that businesses spent $144.8 billion on search advertising globally in 2021. This amount is projected to grow to about $190.5 billion U.S. dollars by the…
Product management is one of the fastest-growing job roles in the world. The demand for project managers has doubled across these past five years, and it’s hard not to see why: First off, PMs are…
Pay-per-click (PPC) ads are one of the fastest ways to target new customers. Some businesses investing in PPC ads see their first paid customer on their site within a few minutes of launching their campaign….
Google’s exact match type has evolved over the years, and as a result, you could be showing up more often for competitor terms. Michael from illinoislawyers.com wrote: I’ve done PPC for over 20 years as…
There’s no doubt about it: SEO is a tricky game. It’s one thing to get your website optimized for search engines, but it takes a whole other level of finesse to stay ahead of the…
I recently had the opportunity to try out Kapwing, a video editing software named a 2022 Top Performer by Capterra. I’ll admit I was a bit skeptical at first. The Kapwing video editing software is supposed…
A lot has changed since the days when TV advertising was the primary way for businesses to reach their target audiences. In today’s digital age, video is one of the most powerful tools that businesses…
YouTube, the third-largest search engine in the world, provides a huge opportunity for businesses and individuals to reach a wide audience. Hubspot reports that 45% of businesses are putting more money into YouTube this year….