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Google’s New Guide to Search Ranking Factors [2023 SEO]
Digital Marketing

Google’s New Guide to Search Ranking Factors [2023 SEO]

ByAlex Medawar November 22, 2022January 16, 2023 Updated onJanuary 16, 2023

Google’s new page, A Guide to Google Search Ranking Systems, is full of great information for those looking to get a higher google search ranking. The page details the different ranking systems that Google uses…

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2023: Google Ads, PPC, and SEO Statistics [New Studies]
business | Digital Marketing | Statistics

2023: Google Ads, PPC, and SEO Statistics [New Studies]

ByAlex Medawar November 11, 2022January 17, 2023 Updated onJanuary 17, 2023

PPC advertising continues to be one of the most successful forms of digital marketing. This is mainly because PPC ads are cost-effective and offer accurate targeting.  Google Ads drives qualified traffic to your site when…

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14 Best Enterprise SEO Tools 2023 [Ultimate Guide] 
business | Digital Marketing | Tools

14 Best Enterprise SEO Tools 2023 [Ultimate Guide] 

ByAlex Medawar November 11, 2022January 16, 2023 Updated onJanuary 16, 2023

93% of online experiences start with search engines –which means that if your enterprise business isn’t showing up in the top results, you’re losing potential customers. That’s why search engine optimization (SEO) is such an…

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Ultimate SEO Guide: How To Do Keyword Research in 5 Minutes or Less
Digital Marketing | Tools

Ultimate SEO Guide: How To Do Keyword Research in 5 Minutes or Less

ByAlex Medawar October 31, 2022January 16, 2023 Updated onJanuary 16, 2023

With 53% of consumers using a search engine to research products before deciding whether or not to buy, keyword research is a must if you want to succeed with your digital marketing efforts. The problem is that…

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Auction Time Bidding: Your Google Ads, SA360 Strategy in 2022
Digital Marketing | Tools

Auction Time Bidding: Your Google Ads, SA360 Strategy in 2022

ByAlex Medawar October 25, 2022October 26, 2022 Updated onOctober 26, 2022

If you’re running a digital marketing campaign, chances are you’re using Google Ads. And if you’re using Google Ads, you need to know about auction time bidding. Auction time bidding is the process by which…

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5 Things a Result-Driven Online Marketing Agency Will Do for You
business | Digital Marketing

5 Things a Result-Driven Online Marketing Agency Will Do for You

ByAlex Medawar October 24, 2022January 17, 2023 Updated onJanuary 17, 2023

Hiring a result-driven online marketing agency is a big decision. After all, you are trusting them with digital marketing for your business. You know that it works. After all, 63% of businesses have increased their…

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Get More Leads: 5 Advantages of PPC for Your B2B Business
business | Digital Marketing

Get More Leads: 5 Advantages of PPC for Your B2B Business

ByAlex Medawar October 17, 2022November 26, 2022 Updated onNovember 26, 2022

When 70% of B2B buyers use search engines to find companies, it’s important for your company to have not only good SEO but also pay-per-click (PPC) advertising. This way, you can attract high-quality traffic and…

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Conquesting in PPC Search Ads: Don’t Play the Game Until You Know the Rules
Digital Marketing

Conquesting in PPC Search Ads: Don’t Play the Game Until You Know the Rules

ByAlex Medawar October 15, 2022October 17, 2022 Updated onOctober 17, 2022

Conquesting is the process of bidding on competitor keywords. When a company targets another company’s brand name, they are using conquesting as a way to steal market share. This can be an effective strategy, but…

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Don’t Waste Time and Money on PPC Consulting Until You Read This
business | Digital Marketing

Don’t Waste Time and Money on PPC Consulting Until You Read This

ByAlex Medawar October 14, 2022December 3, 2022 Updated onDecember 3, 2022

As a business owner, you’re always looking for ways to improve your bottom line- one way to do this is to invest in PPC consulting. PPC, or pay per click, is a form of paid…

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PPC Training: Earn $60k with No Degree [Expert Guide]
Career | Digital Marketing | Remote Work

PPC Training: Earn $60k with No Degree [Expert Guide]

ByAlex Medawar October 1, 2022January 22, 2023 Updated onJanuary 22, 2023

Want to get ahead with PPC Training? You should know that businesses spent $144.8 billion on search advertising globally in 2021. This amount is projected to grow to about $190.5 billion U.S. dollars by the…

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© 2023 Alex Medawar

  • Blog
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    • Return on Ad Spend (ROAS) Calculator
    • Click Through Rate (CTR) Calculator
    • Cost Per Lead (CPL) Calculator
    • Share of Voice (SOV) Calculator
    • Video Completion Rate (VCR) Calculator
    • Google Data Studio Dashboard Examples
    • 2022 Weekly Search Trends
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