2023 Best PPC Management Software: How to Make the Most of Your Advertising Budget

Pay-per-click (PPC) ads are one of the fastest ways to target new customers. Some businesses investing in PPC ads see their first paid customer on their site within a few minutes of launching their campaign.

Additionally, pricing is based on your needs, so even businesses with a limited budget can utilize this advertising method. 

In the early stages of growing your business, PPC is often your main advertising channel. It’s efficient and can be handled by a single employee without needing advanced tools.

As your business grows, your PPC ad campaign may too, which means it will become more complex and require more time and effort. 

Enter Management Software for Your PPC Campaign

This is where PPC management software comes in. Learn how this software can help you optimize your ad campaigns and get more “bang for your buck.”

However, before diving into the specifics of PPC software, it’s important to ensure you fully understand what PPC is and why it may be a worthwhile marketing investment for your business. 

PPC Defined 

PPC is a type of internet marketing where you set your budget, and each time someone clicks your ad, you pay the pre-determined fee.

The pricing varies based on targeted keywords, your needs, budget, and specifications. It’s an effective way to buy visits to your website instead of having to “earn” them organically. 

To create ads, though, you must invest time into keyword research. Finding the right key terms is essential to create an effective PPC campaign (learn more about this below).

You can find several tools that will provide keyword suggestions beyond your research. The same tools offer ongoing reports to track the success of your PPC efforts. 

Popular Types of PPC Ads

Advertising in search engines is the most used type of PPC, with Google ads being the most well-known version. With this, advertisers bid for ad placement in the sponsored links section in search engines.

When someone searches a keyword related to the service or product a business offers, the ad appears in the “sponsored post” section. 

Remember, this is only possible if you use the right keywords. Finding the right keywords is possible with proper keyword research. Remember that the pricing will be higher when a keyword is more competitive.

Make sure you consider what your business can realistically afford. The control offered by PPC advertising is more than most other marketing tactics today.

Each time a searcher clicks your ads, a visitor is sent to your site, and you pay the search engine a fee (the pricing pre-determined by your settings).

If your PPC campaigns are working properly, the fee is low; however, the pricing will vary. This is because the visit is worth more than what you are paying. 

It’s important to note that you can also invest in pay-per-click ads on other platforms, including social media.

Examples include Facebook, Instagram, and YouTube. The concept is the same, and you can do the same research and get the same suggestions with the tool you have selected for managing your campaigns. 

How to Create a Winning PPC Ad Campaign Strategy

Many elements go into creating a winning PPC marketing campaign.

You must conduct keyword research to choose the right ones, organize the keywords into campaigns and ad groups, and create landing pages optimized for conversions. 

You can be rewarded when you advertise on search engines by creating relevant and properly targeted PPC campaigns, which is all possible thanks to effective keyword research.

The reward comes in the form of reduced costs for ad clicks. If search engines view your landing pages and ads as satisfying and useful to users, it charges you less for each click. Over time, this results in more profits for you. 

The creation, monitoring, and ongoing management of PPC campaigns are challenging. It requires time and effort, especially as your company grows.

Finding and using PPC software can help with these things, providing time-saving solutions and helping you see huge returns from your PPC ad efforts. 

Reasons You Shouldn’t Ignore the Potential of PPC

Some of the specific reasons to consider investing in PPC include:

It helps produce rapid and reliable benefits for your business. 

Unlike organic search engine optimization, PPC provides almost immediate results once your ads are live. PPC is an important part of a short-and long-term marketing strategy and complements SEO. 

Helps your company’s goals and income. 

PPC will direct add to your business’s essential KPIs and can help generate income. In most cases, businesses can generate $2 in income for every $1 it spends on PPC advertising. 

It’s one of the most effective types of digital marketing. 

PPC is not only extremely popular, but it’s also effective.

PPC rates highly among all online marketing efforts, with data showing it provides the most ROI of any other digital marketing approach. 

Increased budget management. 

PPC is budget driving. Because of this, you have more control than other paid advertising methods.

With PPC, there’s no paid entrance barrier or minimum ad budget. Thanks to the convenient bidding structure, you can spend as much or as little as you want.

More targeted and regulated advertising. 

PPC provides you the ability to target the right audience. You can be as broad or precise as you want. It often depends on the research you do and available data.

PPC benefits your site’s SEO performance. 

SEO and PPC work hand in hand to help improve marketing results for your business. 

Why You Need to Optimize Your Ad Campaigns with PPC Software Integration 

The online retail market is growing more competitive daily, and so is the digital marketing landscape.

To ensure your PPC ads remain effective, you must stay on top of your management and optimization and adapt to market changes in real time to ensure you don’t miss out on valuable revenue. 

It’s virtually impossible to grow your online sales without implementing a robust PPC marketing strategy you can manage and optimize in real time. You can get the most from your ad spend with the right PPC marketing software. 

With the right PPC management software, you can get the optimization and automation power of machine learning. 

PPC Management Software Defined 

With PPC software, you can handle all PPC activities from a convenient location.

This software usually includes features that will automate specific parts of your pad strategy, such as budget management, bid setting, bid management, and more.

The goal is to speed up and simplify how you manage your paid efforts. 

With this software, you can access tools and platforms to help you create, organize, and manage your ad marketing campaign.

While each software option has unique tools, PPC management tools offer a central dashboard to help you easily track and manage multiple campaigns. 

Today, you can find three main types of PPC software, which include:

• Marketing and PPC data analytics and integration tools
• Marketing automation tools, management services, and tools
• All-in-one PPC automation and management software

For most businesses, an all-in-one option is best. However, if it isn’t in your business’s marketing budget, you can choose one of the lower-cost options. 

With robust PPC management tools, you can organize multiple campaigns in one tool and access things like optimization automation and PPC management.

Here are some of the best PPC management software available today:

Top 3 PPC Management Software

1) Acquisio

Acquisio is a machine learning-powered PPC management tool that helps you get the most out of your digital advertising campaigns.

In fact, a recent study found that 63% of advertisers who used Acquisio experienced an increase in conversion rate.

The best thing about it is that it’s easy to use and intuitive —making it perfect for beginners and experts alike.

Key Features

• Acquisio allows you to set up and optimize complex multi-channel PPC campaigns with just a few clicks, manage them efficiently and track their performance in real-time.

• It also offers a powerful keyword expansion feature that analyzes your existing keywords, then generates new ones based on their performance and relevance. It’s a great way to expand your reach without having to do much manual work.

• In addition to this, Acquisio provides advanced reporting capabilities to help you keep an eye on your KPIs and make more informed decisions about how you can improve your campaign’s ROI. 

Pricing

Acquisio doesn’t have any fixed pricing plan. Instead, they offer tailored pricing memberships to suit your unique business needs. 

If you’re interested in learning more about what these options entail, and how they could help you manage your campaigns, you’ll have to get in touch with their sales team.

2) Madgicx

Madgicx is a full-service PPC management software that allows you to manage your advertising campaigns across multiple platforms. 

You can use Madgicx’s AI-powered suggestions to get insights into how people are searching for your products, what keywords they are using, and where they are located.

Key Features

• It has automated bid management that helps you reduce costs and save money on your PPC campaigns by automatically adjusting bids for keywords based on your budget and ROI goals.

• You can use Madgicx’s recommendations to make changes to your ad copy, landing pages, and targeting. It’s a great way to improve your ROI without having to spend hours combing through stats.

• It allows you to run split tests, A/B tests, and multivariate tests so you can check how different versions of your ad copy, keywords, and landing pages perform. This feature is especially useful for eCommerce businesses that want to optimize their ads to increase sales.

Pricing

You can try all of Madgicx’s plans for free for 14 days. After that, you can choose between a monthly ($479), quarterly ($1,293), or annual subscription ($3,444).

3) AdEspresso

AdEspresso is another great PPC management tool for small to medium-sized businesses. You can use it to manage the performance of your ads campaigns on Google Ads, Facebook Ads, Instagram Ads, and Bing Ads.

It offers an easy-to-use interface and integrates with many popular third-party tools such as Google Analytics and Google Search Console.

Key Features

• Once you have your campaigns set up, AdEspresso will monitor them and tell you which of your ads are performing well, which ones aren’t and how much money they’re costing you. 

• Then it’ll optimize your ads for maximum performance by adjusting bids based on how many clicks each one gets. This means that you don’t have to worry about manually refreshing data every day or week.

• AdEspresso’s reporting tools are also quite useful — You can choose to automatically receive a weekly report or a monthly report, and you can break down your data by campaign, ad group, type of conversions, device type, keyword, or location. 

Pricing

AdEspresso also offers a 14-day free trial, and it’s the more affordable option on this list. 

They have 3 pricing plans: the Starter plan at $49/month, the Plus plan at $99/month, and the Enterprise plan starting at $259/month. 

Is PPC Management Software Better than PPC Agency Services?

As your business continues to grow, your PPC needs to do too. Your revenue can be impacted if you aren’t constantly optimizing and monitoring performance and traffic streams.

It’s impossible to keep up with all your ad campaigns without a PPC marketing agency, team, or PPC management software. 

Using PPC agencies is an effective option for larger retailers with bigger marketing budgets; however, this usually isn’t financially feasible for small businesses. 

With PPC management software, getting all the services, you need while sticking to your marketing budget is possible. 

When Should You Use PPC Management and Automation Software?

PPC automation uses machine learning and AI to help automate your PPC campaigns. It works to streamline your marketing across several channels by helping you create and manage higher-performance PPC campaigns. It’s the ideal solution for all websites and businesses, including e-commerce sites. 

Also, you can remain competitive in a landscape that is becoming more aggressive thanks to the implementation of automation, which can adjust to market trends and changes in real time. 

Benefits Offered by Pay Per Click (PPC) Management Software 

You may wonder why PPC management software is a smart option and its benefits compared to other PPC tools or professional PPC agency services. 

There are several benefits. These include:

Improved Campaign Analysis

Choosing the right Pay Per Click (PPC) management software will include features that allow you to analyze your campaigns and quickly find any low-performing Google ads. It will also help you easily find improvement opportunities. 

Improved Performance Reporting

With this software, you can also utilize customizable or read-made dashboards. These dashboards help you easily visualize and report your campaign status and success. 

Keep Campaigns Organized in a Single Location 

Do you use more than one paid channel? If so, PPC management software will help you put them into a single interface. With this, you can easily monitor, set budgets, and adjust your campaigns with a single tool. 

If you have multiple tools for tracking and managing campaigns, things may become confusing and get “off track.” It’s best to utilize a single, comprehensive tool for the best results. 

Scale Your Ad Efforts and Company without Additional Staff 

Since PPC management software helps you manage your Google ads more easily and provides automation support, one person with the right software is much more efficient and effective.

With this software, you can scale your paid campaigns without hiring new staff members, which can be extremely costly. 

With the PPC management tool, you need to ensure that it can handle any ad groups, campaigns, and landing pages you have in place. This means it needs the bandwidth to capture, process, and organize all collected data. 

Also, the interface should help you cut through the complexity created by various unrelated campaigns. Tools that have messy dashboards that are overcrowded and hyper-detailed aren’t going to help. 

Faster Decision Making

The best software will help you make decisions easier and faster. It will also help you focus on what matters. 

Attempting to make decisions regarding your Google ads, campaign strategy, and budget settings is easier when you have an overview of what you are doing, what’s working, and what’s not in a single, easy-to-use tool. With ads management software, you can make decisions faster without sacrificing the quality of your ads. 

Manage Your Pay Per Click Ads Across Several Domains 

You may have more to deal with than a single website in bigger companies. Even small businesses often have several sites.

If you need to manage multiple domains and subdomains, they will each have unique KPIs. Things can get extremely confusing without the proper management software. 

You need to choose software that can perform successfully over several domains. This makes cross-domain ad management easier for you and anyone working on the campaigns. 

Automate Tasks

If you want to get the most value out of the PPC management software you use, you need to have the ability to set specific parts of ad management on autopilot.

For example, you should find a tool that can adjust bids based on your criteria and how well the landing pages perform. The software also needs to automatically select and serve the top-performing ad after the A/B testing reaches your set confidence threshold. 

Assistance Optimizing Landing Pages

Successful paid ad campaigns depend on the landing page quality they drive traffic to. Even ads that are properly optimized and generating clicks will be a waste of money if your landing pages aren’t converting visitors. 

Find software that helps you improve the landing pages you use. For example, look at the Google Quality Score. A part of this is the “landing page experience.” Auditing the landing pages and finding problems keeping visitors from converting may be possible. 

Find software that makes it possible to optimize your landing pages more straightforwardly. 

How to Find the Right PPC Management Software

Do you know how to select the right PPC management software for your business? It comes down to three things:

1. Your business (industry and niche)
2. Your marketing budget
3. Your PPC goals 

Conduct a quick Google search for PPC management software. You will find everything from simple tools for reporting to more advanced options with data input and feedback, keyword research options, and ongoing reporting.

If you wish to remain competitive while you improve your PPC and Google ads campaign results, you should look for some of these features:

• Multi-channel dashboard
• Automatic bidding management and optimizer 
• Management of PPC campaigns across different social media platforms and search engines
• Advanced features to help encourage growth like AI and machine learning
• A dedicated expert and account manager
• Ongoing A/B testing

These are just a few features to look for when searching for the right software for managing search engine ads. Finding other features based on your business’s needs, goals, and budget may be necessary. 

PPC Management Software Offers an Effective and Realistic Way to Gain Traffic and Grow Your Business

It doesn’t matter what size your business is or what industry you are in – PPC advertising can help you gain a competitive edge. 

However, to make the most of this digital marketing effort, you must stay organized and optimize your efforts and results.

The best way to do this is by investing in PPC management software. To ensure you find the right solution, consider a solution that offers access to a free trial. 

The right software will help you make the most of your PPC marketing spend budget while reducing the time you must manually review and audit your ads. Finding the right software is essential to ensure you get the desired benefits and results and meet your marketing goals. 

Pay-per-click advertising is complex on the surface. However, once you implement the right management solution, you can automate many parts of the process. The time this saves will result in gains for your business over time.