In a nutshell, customer engagement metrics are quantitative ways to measure how customers interact with your business. This can include everything from social media interactions and customer satisfaction ratings to website traffic and conversion rates….
With 53% of consumers using a search engine to research products before deciding whether or not to buy, keyword research is a must if you want to succeed with your digital marketing efforts. The problem is that…
Catch someone with the #tipscreen app on TikTok? Wondering what tipping app to use? If you answered yes to either of those questions, then this blog post is for you! Keep reading to learn about…
If you’re running a digital marketing campaign, chances are you’re using Google Ads. And if you’re using Google Ads, you need to know about auction time bidding. Auction time bidding is the process by which…
Hiring a result-driven online marketing agency is a big decision. After all, you are trusting them with digital marketing for your business. You know that it works. After all, 63% of businesses have increased their…
When 70% of B2B buyers use search engines to find companies, it’s important for your company to have not only good SEO but also pay-per-click (PPC) advertising. This way, you can attract high-quality traffic and…
Conquesting is the process of bidding on competitor keywords. When a company targets another company’s brand name, they are using conquesting as a way to steal market share. This can be an effective strategy, but…
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As a business owner, you’re always looking for ways to improve your bottom line- one way to do this is to invest in PPC consulting. PPC, or pay per click, is a form of paid…
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In our modern digital post-pandemic world, smart business cards provide new ways to connect and do business and a great way to upgrade your networking toolkit. Given that around 88% of all paper business cards…
AI-generated content is all the rage right now, and for good reason. It’s a way to achieve scale without sacrificing quality, and it can help you reach new audiences with a different kind of voice….