When 70% of B2B buyers use search engines to find companies, it’s important for your company to have not only good SEO but also pay-per-click (PPC) advertising. This way, you can attract high-quality traffic and…
Conquesting is the process of bidding on competitor keywords. When a company targets another company’s brand name, they are using conquesting as a way to steal market share. This can be an effective strategy, but…
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As a business owner, you’re always looking for ways to improve your bottom line- one way to do this is to invest in PPC consulting. PPC, or pay per click, is a form of paid…
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In our modern digital post-pandemic world, smart business cards provide new ways to connect and do business and a great way to upgrade your networking toolkit. Given that around 88% of all paper business cards…
AI-generated content is all the rage right now, and for good reason. It’s a way to achieve scale without sacrificing quality, and it can help you reach new audiences with a different kind of voice….
The current consumer demand for video content has made video marketing a critical component of a company’s digital marketing efforts. Studies show that videos generate 1200% more social shares than images and text combined. Furthermore,…
How many users does Facebook have? With roughly 2.93 billion monthly active users as of the second quarter of 2022, Facebook is the most used online social network worldwide. The platform surpassed two billion active…
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Want to get ahead with PPC Training? You should know that businesses spent $144.8 billion on search advertising globally in 2021. This amount is projected to grow to about $190.5 billion U.S. dollars by the…
Product management is one of the fastest-growing job roles in the world. The demand for project managers has doubled across these past five years, and it’s hard not to see why: First off, PMs are…
Pay-per-click (PPC) ads are one of the fastest ways to target new customers. Some businesses investing in PPC ads see their first paid customer on their site within a few minutes of launching their campaign….