Blog | Grow Your Business with Digital Marketing

Google Cracking Down on Link Buying [December 2022]

ByAlex Medawar December 15, 2022February 4, 2023 Updated onFebruary 4, 2023

On Wednesday, December 14, 2022, Google rolled out a major update to its search algorithm. The goal of the update was to reduce link spam on the internet and penalize websites found to be engaging…

Digital Marketing

5 Metrics for your Upper Funnel Marketing Strategy

ByAlex Medawar December 14, 2022February 27, 2023 Updated onFebruary 27, 2023

“I don’t see how this kind of content is helping us sell more products. Why are we spending money on this?” That’s a concern you’ve probably heard from business execs and CEOs at some point…

business | Career | Digital Marketing | Remote Work | Tools

SEO Copywriting: The Latest Side Hustle [New 2023]

ByAlex Medawar December 13, 2022February 28, 2023 Updated onFebruary 28, 2023

Wondering how to become an SEO copywriter? It’s not as difficult as you might think. According to Search Engine Journal’s latest 2023 State of SEO Report, more than 65% of freelance and contract survey respondents…

business | Career | Tools

21+ Best Freelancing Tools [2023]: Create Your Business Today

ByAlex Medawar December 4, 2022March 3, 2023 Updated onMarch 3, 2023

As a freelancer, you know that the tools you use can make or break your business. With so many options out there, it can be hard to know which ones are worth your time and…

business | Digital Marketing | Tools

MarTech: Top Marketing Technology Tools [2023]

ByAlex Medawar December 2, 2022December 3, 2023 Updated onDecember 3, 2023

“MarTech.” It’s a term that’s become increasingly commonplace in business circles, but what does it actually mean? In short, Martech is a catch-all term that refers to software or tools that are used for marketing…

Digital Marketing | Tools

eRank: Latest Keyword Research Tool for Etsy SEO [2023]

ByAlex Medawar November 27, 2022April 24, 2023 Updated onApril 24, 2023

Trying to choose the right keywords for your Etsy shop can feel like a bit of a daunting task, and keyword explorer tools like eRank are built to help. The eRank keyword tool has been…

business | Career

Kabbage Funding: Amex +3 Small Business Alternatives [2023]

ByAlex Medawar November 27, 2022December 3, 2023 Updated onDecember 3, 2023

If you’re a small business owner in need of some quick cash, you may have come across Kabbage Funding. Or, if you’re like me, you have received countless Kabbage invitations in the mail. You may…

Digital Marketing

Google’s New Guide to Search Ranking Factors [2023 SEO]

ByAlex Medawar November 22, 2022December 3, 2023 Updated onDecember 3, 2023

Google’s new page, A Guide to Google Search Ranking Systems, is full of great information for those looking to get a higher google search ranking. The page details the different ranking systems that Google uses…

business | Career

Benefits of Outsourcing: Top Trends for Business [2023]

ByAlex Medawar November 16, 2022December 3, 2023 Updated onDecember 3, 2023

As an entrepreneur, you’re always looking for ways to save time and money – and that’s where outsourcing comes in. In fact, the global outsourcing market is valued at $92.5 billion, with the U.S. market…

business | Digital Marketing | Statistics

2023: Google Ads, PPC, and SEO Statistics [New Studies]

ByAlex Medawar November 11, 2022December 3, 2023 Updated onDecember 3, 2023

PPC advertising continues to be one of the most successful forms of digital marketing. This is mainly because PPC ads are cost-effective and offer accurate targeting. Google Ads drives qualified traffic to your site when…