If you are working with clients to improve their search engine visibility, you might be looking for a tool to build and share SEO reports.
According to BrightEdge, 68% of online experiences begin on search engines and 53.3% of all website traffic comes from organic search.
The same report also concluded that organic traffic from SEO drives 1,000% more traffic than organic traffic from social media.
SEO is one of the most critical parts of growing your client’s visibility online. But how do you share and report on their organic traffic gains in an easy-to-understand way?
SEO Reporting Snapshot
SEO (“search engine optimization”) is simply the process and set of practices for improving your website’s visibility in search engines.
A good SEO strategy will help your website rank better on search engines.
Alternatively, bad SEO practices such as black hat link building, duplicating content, clickbait, and keyword stuffing can bury your website in the deep web.
Assuming you’re practicing good SEO tactics, you’ll want to share your hard work with clients in a regular report.
8 Best SEO Reporting Software
With so much information on the internet surrounding SEO, it might seem like an impossible task to find the best SEO reporting software.
If you are looking for SEO reporting software but don’t know where to start, consider checking out some of the top tools in the industry.
SEMrush is SEO reporting software that offers key insights into different areas of your SEO and content strategy.
With SEMrush, you can check out reports and insights on areas such as SEO, market research, content marketing, competitor analysis, and social media management, to name a few.
You can get started with SEMrush for free, but for pricing plans, it goes as follows:
- Pro – $119.95/mo
- Guru – $229.95/mo
- Business – $449.95/mo
Moz is a popular SEO reporting software that helps you monitor your website’s basic SEO information, such as search ranking and website visibility. In addition to that, Moz also offers key features such as site audits, keyword research, rank tracking, and backlink analysis.
Moz offers four different pricing plans:
- Standard – $99/mo
- Medium – $179/mo
- Large – $299/mo
- Premium – $599/mo
If you want to test the waters to see if it works well for you, Moz offers a 30-day free trial.
Like SEMrush and Moz, Ahrefs is another popular SEO reporting software that offers key SEO reporting features such as rank analysis, site audit, keyword generator, and a backlink checker.
Ahrefs also allows users to see a website’s SEO health, and it can detect any potential issues.
Ahrefs allows you to export data into a spreadsheet but doesn’t offer an in-platform report tool.
More recently, however, Ahrefs has introduced a Google Data Studio API connector.
Unfortunately, it is only available with the Enterprise plan at this time.
For Ahrefs’ pricing plan, here are its current plans and prices:
- Lite – $99/mo
- Standard – $199/mo
- Advanced – $399/mo
- Enterprise – $999/mo
4) Google Search Console
Google Search Console is a free tool offered by Google to digital marketers, webmasters, and SEO experts.
Like other SEO reporting software on the list, Google Search Console offers insights into keyword performance and website traffic. But what separates Google Search Console from other SEO reporting software is that it provides insights from Google itself.
Google Search Console has its limits. It only offers information on traffic coming from web searches but does not provide information or insights on other traffic sources such as paid searches.
If you haven’t tried connecting Google Search Console to Google Data Studio, check out this example.
5) Google Analytics
If you want to dig deeper into your website’s SEO performance, you can utilize Google Analytics.
Google Analytics is a powerful SEO reporting software that offers key insights and analytics on your website’s SEO. These insights include traffic sources, user behavior, demographics, views, top pages, top products, and more.
With GA4, you can grab quick insights and graphs for your SEO report.
You could always automate and outsource this type of reporting with GA4 templates.
6) Google Data Studio
Aside from Google Search Console and Google Analytics, Google also offers Google Data Studio.
Google Data Studio offers robust features for SEO reporting such as multiple data collection sources, interactive data visualizations, and fully customizable reports. Best of all, you can get these advanced and awesome features for free.
Google Data Studio works best when you are working with data from multiple sources.
The software offers great flexibility for you to customize your SEO report.
NinjaSEO is a powerful SEO reporting tool that offers advanced SEO reporting tools such as Web Crawler, Keyword Rank Checker, Backlink Checker, Links Bot, and Link Tracker.
NinjaSEO also offers SEO Chrome Extension so that you can get instant audit reports.
You can get started at NinjaSEO for free (free for up to 10 users) or for $14.99/mo with the premium version. To learn more about its pricing plan, you can check it out on its pricing page.
8) SE Ranking
SE Ranking is another powerful SEO reporting software in the market.
What separates SE ranking is that it is suitable for different business sizes. In other words, whether you are running a small business or a large corporation, SE Ranking can serve your SEO needs.
SE Ranking is rich with SEO tools. Some SEO tools include Keyword Rank Checker, Website Audit, On-Page SEO Checker, SERP Checker, Backlink Checker, and Keyword Research & Suggestions Tool.
In addition, SE Ranking also offers competitor analysis tools, B2B features, and social media management software.
You can even build white-label, custom SEO reports for clients.
As for pricing, SE Ranking highly varies depending on your chosen plan and timeframe. So far, you can get started at $31.20/mo (for the Essential plan). If you want to learn more about SE Ranking’s prices, check it out here.
A good SEO strategy is important for your website’s visibility and search ranking.
SEO reporting software helps marketers, webmasters, and SEO experts visualize and share insights with clients.
Check out any of these SEO tools to get started on your report.